Vim li cas Pre-packaged Foods Suddenly nrov dua?

01 Cov Khoom Noj Ua Ntej Ua Ntej: Ib Nrho Tawm Mus Rau Kev Nrov

Tsis ntev los no, cov ncauj lus ntawm cov zaub mov ntim ua ntej nkag mus rau hauv tsev kawm ntawv tau nce hauv qhov muaj koob npe, ua rau nws yog lub ntsiab lus kub hauv kev tshaj xov xwm.Qhov no tau ua rau muaj kev tsis sib haum xeeb, nrog ntau tus niam txiv nug txog kev nyab xeeb ntawm cov pluas noj ua ntej hauv tsev kawm ntawv.Kev txhawj xeeb tshwm sim vim qhov tseeb tias cov menyuam yaus nyob rau theem tseem ceeb ntawm kev loj hlob, thiab txhua yam teeb meem kev nyab xeeb zaub mov tuaj yeem txhawj xeeb tshwj xeeb.

Ntawm qhov tod tes, muaj cov tswv yim los xav txog.Ntau lub tsev kawm ntawv pom tias nws nyuaj rau kev ua haujlwm hauv tsev noj mov kom zoo thiab feem ntau tawm mus rau cov tuam txhab xa zaub mov.Cov tuam txhab no feem ntau siv cov chav ua noj hauv nruab nrab los npaj thiab xa zaub mov rau tib hnub.Txawm li cas los xij, vim muaj kev xav zoo li tus nqi, kev saj zoo ib yam, thiab kev pabcuam ceev, qee lub tuam txhab xa khoom noj khoom haus tau pib siv cov khoom noj ua ntej.

Cov niam txiv xav tias lawv txoj cai paub tau raug ua txhaum cai, vim lawv tsis paub tias lawv cov menyuam tau noj mov ua ntej ntim rau lub sijhawm ntev.Cafeterias sib cav hais tias tsis muaj teeb meem kev nyab xeeb nrog cov zaub mov ntim ua ntej, yog vim li cas lawv tsis tuaj yeem noj?

Kev npaj txhij txog, cov zaub mov ntim ua ntej tau rov nkag rau pej xeem paub txog qhov no.

Qhov tseeb, cov zaub mov ntim ua ntej tau txais kev nyiam txij li xyoo tas los.Thaum ntxov xyoo 2022, ntau lub tswv yim npaj noj mov ua ntej tau pom lawv cov nqi raug txwv sib law liag.Txawm hais tias muaj kev thim rov qab me ntsis, qhov ntsuas ntawm cov zaub mov ntim ua ntej hauv ob qho tib si noj mov thiab khw muag khoom tau nthuav dav.Thaum lub sijhawm muaj tus kabmob kis thoob qhov txhia chaw, cov khoom ntim khoom noj ua ntej tau pib nce ntxiv hauv lub Peb Hlis 2022. Thaum Lub Plaub Hlis 18, 2022, cov tuam txhab xws li Fucheng Shares, Delisi, Xiantan Shares, thiab Zhongbai Group pom lawv cov nqi khoom lag luam raug txwv, thaum Fuling Zhacai thiab Zhangzi Island pom tau nce ntau dua 7% thiab 6%, feem.

Cov pluas noj ua ntej ua rau muaj kev cuam tshuam rau "kev lag luam tub nkeeg," "kev lag luam nyob hauv tsev," thiab "kev lag luam ib leeg."Cov zaub mov no feem ntau yog tsim los ntawm cov khoom ua liaj ua teb, tsiaj txhu, nqaij qaib, thiab nqaij nruab deg, thiab tau ua ntau yam txheej txheem xws li ntxuav, txiav, thiab seasoning ua ntej npaj ua noj lossis noj ncaj qha.

Raws li qhov yooj yim ntawm kev ua haujlwm lossis kev yooj yim rau cov neeg siv khoom, cov zaub mov ntim ua ntej tuaj yeem muab faib ua cov khoom noj npaj txhij, cov zaub mov npaj rau cua sov, cov zaub mov npaj txhij, thiab npaj zaub mov.Cov khoom noj uas npaj txhij noj muaj xws li Yim-Tsev Khoom Plig Congee, nqaij nyug jerky, thiab cov kaus poom uas tuaj yeem noj tau ntawm lub pob.Cov khoom noj npaj rau cua sov muaj xws li khov dumplings thiab cov lauj kaub rau nws tus kheej.Cov khoom noj npaj ua noj, zoo li lub tub yees steak thiab nqaij npuas kib, yuav tsum tau ua noj.Npaj cov zaub mov muaj xws li cov khoom xyaw nyoos uas muaj nyob rau ntawm lub platform xws li Hema Fresh thiab Dingdong Maicai.

Cov zaub mov ntim ua ntej no yooj yim, tsim nyog, thiab ib txwm nyiam ntawm cov neeg "tub nkeeg" lossis tib neeg pej xeem.Xyoo 2021, Tuam Tshoj txoj kev lag luam ntim khoom noj ua ntej tau nce mus txog 345.9 billion RMB, thiab nyob rau hauv tsib xyoos tom ntej no, nws xav tias yuav muaj peev xwm ncav cuag ib trillion RMB kev lag luam loj.

Ntxiv rau qhov kawg ntawm cov khw muag khoom, cov khoom noj khoom haus kuj tseem "nyiam" cov zaub mov ntim ua ntej, suav txog 80% ntawm kev lag luam kev lag luam.Qhov no yog vim cov zaub mov ntim ua ntej, ua tiav hauv cov chav ua noj hauv nruab nrab thiab xa mus rau cov khw muag khoom, muab kev daws teeb meem rau kev sib tw ua qauv ntev hauv Suav zaub mov.Txij li thaum lawv los ntawm tib cov kab ntau lawm, cov saj yog zoo ib yam.

Yav dhau los, lub tsev noj mov chains tawm tsam nrog qhov tsis sib xws, feem ntau nyob ntawm kev txawj ntawm tus kws ua zaub mov.Tam sim no, nrog cov zaub mov ntim ua ntej, cov khoom qab zib yog tus qauv, txo cov neeg ua noj ua haus thiab hloov lawv mus rau cov neeg ua haujlwm tsis tu ncua.

Cov txiaj ntsig ntawm cov zaub mov ntim ua ntej tau pom tseeb, ua rau cov khw noj mov loj loj los txais yuav lawv sai.Chains xws li Xibei, Meizhou Dongpo, thiab Haidilao muaj tag nrho cov khoom noj ua ntej ntim rau hauv lawv cov khoom noj.

Nrog kev loj hlob ntawm pab pawg yuav khoom thiab kev ua lag luam takeaway, ntau cov zaub mov ntim ua ntej tau nkag mus rau hauv kev lag luam noj mov, thaum kawg ncav cuag cov neeg siv khoom.

Hauv cov ntsiab lus, cov zaub mov ntim ua ntej tau ua pov thawj lawv yooj yim thiab scalability.Raws li kev lag luam noj mov txuas ntxiv txhim kho, cov zaub mov ntim ua ntej ua cov nqi tsim nyog, kev tswj xyuas zoo.

02 Cov Khoom Noj Ua Ntej: Tseem Yog Dej Hiav Txwv Xiav

Piv rau Nyiv, qhov twg cov khoom noj ua ntej ntim rau 60% ntawm tag nrho cov zaub mov noj, Tuam Tshoj tus piv yog tsawg dua 10%.Xyoo 2021, Tuam Tshoj tus neeg noj zaub mov noj ua ntej tau ntim yog 8.9 kg / xyoo, tsawg dua 40% ntawm Nyiv.

Kev tshawb fawb qhia tias xyoo 2020, kaum lub tuam txhab lag luam hauv Tuam Tshoj txoj kev lag luam ua ntej ntim khoom noj tsuas yog 14.23% ntawm kev ua lag luam, nrog cov tuam txhab ua lag luam xws li Lvjin Food, Anjoy Foods, thiab Weizhixiang tuav cov lag luam sib koom ntawm 2.4%, 1.9%, thiab 1.8. %, raws.Hauv qhov sib piv, Nyiv kev lag luam ntim khoom noj ua ntej tau ua tiav 64.04% kev ua lag luam rau tsib lub tuam txhab saum toj kawg nkaus hauv 2020.

Piv nrog rau Nyiv, Tuam Tshoj txoj kev lag luam ua ntej ntim khoom noj khoom haus tseem nyob rau hauv nws cov me nyuam mos, tsis muaj kev cuam tshuam rau kev nkag thiab kev lag luam tsawg.

Raws li kev noj haus tshiab nyob rau xyoo tas los no, kev ua lag luam ua ntej ntim khoom noj khoom haus yuav tsum ncav cuag ib trillion RMB.Kev lag luam qis qis thiab kev lag luam tsis tshua muaj teeb meem tau nyiam ntau lub lag luam kom nkag mus rau hauv cov khoom noj khoom haus ua ntej.

Los ntawm 2012 txog 2020, tus naj npawb ntawm cov tuam txhab ua ntej ntim khoom noj khoom haus hauv Suav teb tau nce los ntawm tsawg dua 3,000 mus txog ze li 13,000, nrog rau kev loj hlob txhua xyoo ntawm yuav luag 21%.Raws li thaum kawg ntawm Lub Ib Hlis 2022, tus naj npawb ntawm cov tuam txhab ntim khoom noj ua ntej hauv Suav teb tau nce mus txog 70,000, qhia txog kev nthuav dav sai nyob rau xyoo tas los no.

Tam sim no, muaj tsib yam tseem ceeb ntawm cov players hauv cov khoom noj ua ntej ntim khoom noj.

Ua ntej, cov tuam txhab ua liaj ua teb thiab aquaculture, uas txuas cov khoom siv raw khoom mus rau cov khoom noj ua ntej ntim khoom noj.Piv txwv suav nrog cov tuam txhab teev npe xws li Shengnong Development, Guolian Aquatic, thiab Longda Food.

Cov tuam txhab 'cov khoom noj ua ntej ntim khoom noj muaj xws li cov khoom siv qaib, cov khoom noj nqaij, cov mov nplej thiab cov noodle, thiab cov khoom ci.Cov tuam txhab xws li Shengnong Development, Chunxue Foods, thiab Guolian Aquatic tsis yog tsuas yog tsim cov khoom noj khoom haus ua ntej ntim khoom noj, tab sis kuj tseem xa tawm mus rau txawv teb chaws.

Hom thib ob suav nrog cov tuam txhab noj mov tshwj xeeb ua ntej ntim khoom noj, xws li Weizhixiang thiab Gaishi Foods.Lawv cov zaub mov ntim ua ntej muaj xws li algae, nceb, thiab zaub qus mus rau cov khoom dej thiab nqaij qaib.

Hom thib peb suav nrog cov tuam txhab khoom noj khov khov uas nkag mus rau hauv cov khoom noj ua ntej ntim, xws li Qianwei Central Kitchen, Anjoy Foods, thiab Huifa Foods.Ib yam li ntawd, qee lub tuam txhab catering tau vented rau hauv pre-packed pluas noj, xws li Tongqinglou thiab Guangzhou Tsev noj mov, tsim lawv cov tais diav kos npe ua noj ua ntej ntim khoom noj kom nce nyiaj tau los thiab txo cov nqi.

Hom plaub suav nrog cov tuam txhab muag khoom tshiab xws li Hema Fresh, Dingdong Maicai, MissFresh, Meituan Maicai, thiab Yonghui Supermarket.Cov tuam txhab lag luam no txuas ncaj qha nrog cov neeg siv khoom, ntsib cov neeg siv khoom xav tau nrog kev muag khoom dav dav thiab kev lees paub lub npe muaj zog, feem ntau leveraging kev sib koom tes kev tshaj tawm.

Tag nrho cov khoom noj khoom haus ua ntej ntim khoom lag luam txuas txuas rau kev ua liaj ua teb sab saud, suav nrog kev cog zaub, tsiaj txhu thiab dej ua liaj ua teb, nplej thiab roj kev lag luam, thiab seasonings.Los ntawm cov chaw tsim khoom tshwj xeeb ua ntej ntim khoom noj, cov chaw tsim khoom noj khoom haus khov, thiab cov tuam txhab xa khoom, cov khoom raug thauj los ntawm cov saw hlau txias thiab khaws cia rau kev muag khoom qis.

Piv nrog rau cov khoom ua liaj ua teb ib txwm muaj, cov zaub mov ntim ua ntej muaj txiaj ntsig ntau dua vim muaj ntau yam kev ua haujlwm, txhawb nqa kev tsim ua liaj ua teb hauv zos thiab cov qauv tsim khoom.Lawv kuj txhawb kev sib sib zog nqus ntawm cov khoom ua liaj ua teb, pab txhawb rau kev txhawb nqa nyob deb nroog thiab kev txhim kho kev lag luam.

03 Ntau lub xeev sib tw rau lub khw noj mov ua ntej

Txawm li cas los xij, vim muaj kev txwv tsis pub nkag, qhov zoo ntawm cov tuam txhab ntim khoom noj khoom haus ua ntej sib txawv, ua rau muaj teeb meem kev nyab xeeb thiab khoom noj khoom haus.

Muab qhov xwm txheej ntawm cov zaub mov ntim ua ntej, yog tias cov neeg siv khoom pom qhov saj tsis txaus siab lossis ntsib teeb meem, cov txheej txheem rov qab los tom ntej thiab cov peev txheej poob tsis zoo.

Yog li ntawd, daim teb no yuav tsum tau txais kev saib xyuas los ntawm tsoomfwv hauv tebchaws thiab lub xeev los tsim kom muaj ntau txoj cai.

Nyob rau lub Plaub Hlis 2022, raws li kev taw qhia ntawm Ministry of Agriculture thiab Rural Affairs thiab Tuam Tshoj Green Food Development Center, Tuam Tshoj Pre-packaged Food Industry Alliance tau tsim los ua thawj lub koom haum saib xyuas kev noj qab haus huv hauv tebchaws rau kev lag luam ua ntej ntim khoom noj. .Qhov kev koom tes no, txhawb nqa los ntawm tsoomfwv hauv nroog, cov chaw tshawb fawb, thiab cov koom haum tshawb fawb txog nyiaj txiag, lub hom phiaj los txhawb kev lag luam zoo dua qub thiab ua kom muaj kev noj qab haus huv thiab kev loj hlob.

Cov xeev tseem tab tom npaj rau kev sib tw hnyav hauv kev lag luam ua ntej ntim khoom noj.

Guangdong sawv tawm raws li lub xeev tseem ceeb hauv cov khoom noj ua ntej ntim khoom noj.Xav txog kev txhawb nqa txoj cai, tus naj npawb ntawm cov tuam txhab noj mov ua ntej, cov chaw ua lag luam, thiab kev lag luam thiab kev noj haus, Guangdong yog nyob rau pem hauv ntej.

Txij li xyoo 2020, tsoomfwv Guangdong tau ua tus thawj coj hauv kev tsim kho, tsim qauv, thiab txhim kho kev lag luam ua ntej ntim khoom noj hauv lub xeev.Nyob rau xyoo 2021, tom qab kev tsim cov khoom noj khoom haus Pre-packaged Industry Alliance thiab kev txhawb nqa ntawm Guangdong-Hong Kong-Macao Greater Bay Area (Gaoyao) Pre-packaged Meal Industrial Park, Guangdong tau ntsib kev nce qib hauv kev npaj zaub mov ua ntej.

Thaum Lub Peb Hlis 2022, "2022 Lub Xeev Tsoom Fwv Saib Xyuas Kev Ua Haujlwm Tseem Ceeb Txoj Haujlwm Npaj" suav nrog kev txhim kho cov khoom noj ua ntej ntim khoom noj, thiab Lub Xeev Lub Chaw Haujlwm tau tshaj tawm "Kaum Kev Ntsuas txhawm rau txhawm rau txhim kho High-Quality Development of Guangdong Pre-packaged Food Industry."Cov ntaub ntawv no tau muab kev txhawb nqa txoj cai hauv cov cheeb tsam xws li kev tshawb fawb thiab kev tsim kho, kev nyab xeeb zoo, kev lag luam kev loj hlob, kev cog qoob loo ntawm kev lag luam, kev cob qhia txuj ci, kev tsim kho cov saw hlau txias, kev lag luam lag luam, thiab kev lag luam thoob ntiaj teb.

Rau cov tuam txhab txhawm rau txhawm rau txhawm rau ua lag luam, kev txhawb nqa tsoomfwv hauv nroog, lub tsev tsim khoom lag luam, kev lag luam kev lag luam, thiab tshwj xeeb tshaj yog kev tsim kho cov saw hlau txias yog qhov tseem ceeb.

Guangdong txoj cai txhawb nqa thiab kev txhim kho kev lag luam hauv zos yog qhov tseem ceeb.Tom qab Guangdong,