Thaum lub Cuaj Hlis 7, Chongqing Caishixian Supply Chain Development Co., Ltd.
pom cov neeg ua haujlwm ua haujlwm kom zoo ntawm cov kab ntau lawm hauv kev npaj ua mov noj.
Lub Kaum Hli 13, Tuam Tshoj Hotel Association tau tshaj tawm "2023 Daim Ntawv Qhia Txhua Xyoo ntawm Tuam Tshoj Catering Kev Lag Luam" ntawm 2023 Tuam Tshoj Catering Industry Brand Conference. Daim ntawv tshaj tawm tau sau tseg tias nyob rau hauv kev sib koom ua ke ntawm kev ua lag luam, cov cai, thiab cov qauv, kev lag luam npaj noj mov tau nkag mus rau theem tshiab ntawm kev tswj hwm kev loj hlob.
Los ntawm cov khoom siv raw khoom nyob rau hauv kev ua liaj ua teb, kev ua liaj ua teb, tsiaj txhu, thiab kev nuv ntses, thiab cov tshuab ua haujlwm, mus rau nruab nrab cov khoom siv thiab kev tsim khoom, thiab mus rau cov kab mob khaub thuas sib txuas cov khoom noj thiab cov khw muag khoom - tag nrho cov saw hlau cuam tshuam rau cov khoom zoo. Catering kev lag luam xws li Xibei, Guangzhou Tsev noj mov, thiab Haidilao muaj kev paub ntev hauv khw muag khoom thiab qhov zoo hauv kev tsim khoom tsw; cov chaw tsim khoom tshwj xeeb npaj noj mov zoo li Weizhixiang, Zhenwei Xiaomeiyuan, thiab Maizi Niam tau ua tiav cov kev sib tw sib txawv hauv qee pawg thiab tau tsim cov txiaj ntsig zoo; channel platform tuam txhab xws li Hema thiab Dingdong Maicai muaj qhov zoo ntawm cov neeg siv khoom loj cov ntaub ntawv thiab tuaj yeem nkag siab zoo dua cov neeg siv khoom. Kev npaj pluas noj tam sim no yog qhov chaw kub ntxhov ntawm kev ua si nrog ntau lub tuam txhab sib tw hnyav.
B2B thiab B2C "Dual-Engine Drive"
Qhib ib pob ntawv npaj ua noj ntses dumplings, cov neeg siv luam theej duab QR code ntawm lub tshuab ua noj ntse, uas tom qab ntawd qhia lub sijhawm ua noj thiab suav. Nyob rau hauv 3 feeb thiab 50 vib nas this, ib tug steaming kub phaj yog npaj txhij rau kev pab. Ntawm Lub Chaw Thib Peb Qhov Chaw Tsim Kho Khoom Noj Hauv Chaw Nres Nkoj ntawm Qingdao North Chaw Nres Tsheb, cov zaub mov npaj txhij thiab cov khoom siv ntse tau hloov cov qauv chav ua noj ib txwm siv. Cov neeg noj mov tuaj yeem xaiv cov khoom noj ua ntej ntim khoom noj xws li tsev neeg cov khoom noj txom ncauj thiab cov cw wtons los ntawm qhov chaw txias, nrog rau cov cuab yeej ua noj ua haus tau npaj cov zaub mov raws li kev tswj hwm algorithmic, tsom mus rau "ntse" ua noj.
Cov khoom noj npaj txhij thiab cov khoom siv ua noj ntse no los ntawm Qingdao Vision Holdings Group Co., Ltd. "Cov khoom xyaw sib txawv xav tau cov cua kub sib txawv," said Mou Wei, Thawj Tswj Hwm ntawm Vision Group, rau Liaowang Dongfang Lub Limtiam. Kev ua noj cua sov nkhaus rau ntses dumplings tau tsim los ntawm ntau qhov kev sim kom ua tiav qhov zoo tshaj plaws saj.
Mou Wei tau piav qhia tias "Qhov kev hloov kho qhov tsw ncaj qha cuam tshuam rau tus nqi yuav rov qab," Mou Wei piav qhia. Hais txog cov teeb meem tam sim no ntawm ob peb cov zaub mov uas nrov thiab cov khoom sib xws, kev kho kom rov qab yog qhov teeb meem tseem ceeb. Piv nrog rau cov khoom noj khoom haus microwave los yog dej da dej, cov khoom noj tshiab npaj ua noj nrog cov khoom siv ua noj ua haus kom yooj yim thaum txhim kho qhov tsw qab, nrog rau cov tais diav thiab braised rov qab mus txog 90% ntawm qhov qub saj.
Mou Wei tau hais tias "Cov cuab yeej ua noj ntse thiab kev ua haujlwm digital tsis yog tsuas yog txhim kho kev ua tau zoo thiab kev paub tab tab sis kuj tseem txhawb kev tsim kho tshiab thiab kev hloov pauv hauv cov qauv kev lag luam catering," Mou Wei tau hais. Nws ntseeg hais tias muaj kev xav tau ntau heev nyob rau hauv ntau qhov tsis yog-caij qhov xwm txheej xws li scenic chaw, tsev so, exhibitions, khw muag khoom yooj yim, chaw pabcuam, chaw nres tsheb roj, tsev kho mob, chaw nres tsheb, khw muag ntawv, thiab internet cafes, uas ua raws li qhov yooj yim thiab ceev. yam khoom noj npaj txhij.
Tsim muaj xyoo 1997, Vision Group cov nyiaj tau los tag nrho tau nce ntau dua 30% xyoo-rau-xyoo hauv thawj ib nrab xyoo 2023, nrog rau kev lag luam tshiab loj hlob tshaj 200%, ua kom pom kev sib npaug ntawm B2B thiab B2C.
Thoob ntiaj teb, Nyiv npaj noj mov loj loj xws li Nichirei thiab Kobe Bussan nthuav tawm cov yam ntxwv ntawm "cim los ntawm B2B thiab ua kom muaj zog hauv B2C." Cov kws tshaj lij kev lag luam taw qhia tias Suav cov tuam txhab npaj noj mov zoo ib yam tau nce hauv B2B sector ua ntej, tab sis muab qhov hloov pauv thoob ntiaj teb kev lag luam ib puag ncig, Suav tuam txhab tsis tuaj yeem them taus tos ntau xyoo rau B2B sector kom paub tab ua ntej tsim B2C sector. Hloov chaw, lawv yuav tsum tau ua raws li "dual-engine tsav" txoj hauv kev hauv B2B thiab B2C.
Ib tus neeg sawv cev ntawm Charoen Pokphand Group lub khw muag khoom noj khoom haus tau hais rau Liaowang Dongfang Lub Limtiam: "Yav dhau los, cov zaub mov npaj tau feem ntau yog B2B lag luam. Peb muaj ntau tshaj 20 lub Hoobkas nyob hauv Suav teb. B2C thiab B2B raws thiab cov xwm txheej noj mov txawv, xav tau ntau yam kev hloov pauv hauv kev lag luam. "
"Ua ntej, hais txog kev tsim khoom lag luam, Charoen Pokphand Group tsis txuas ntxiv nrog 'Charoen Pokphand Foods' hom tab sis tau pib lub hom tshiab 'Charoen Chef,' aligning brand and class positioning with user experience. Tom qab nkag mus rau hauv tsev noj mov, npaj zaub mov xav tau ntau dua kev faib ua zaub mov zoo xws li cov tais diav, cov tais diav zoo, thiab cov chav kawm tseem ceeb, ntxiv rau cov khoom noj khoom haus, kua zaub, cov chav kawm tseem ceeb, thiab cov khoom qab zib los tsim cov khoom lag luam raws li pawg no, " tus neeg sawv cev hais tias.
Txhawm rau nyiam cov neeg siv khoom B2C, ntau lub tuam txhab tau siv zog los tsim cov khoom nrov.
Ib lub tuam txhab hauv Shandong tshwj xeeb hauv cov zaub mov npaj tau pib tsim nws lub Hoobkas hauv 2022 tom qab xyoo ntawm txoj kev loj hlob. "Qhov zoo ntawm OEM cov chaw tsim khoom tsis sib xws. Txhawm rau muab cov zaub mov ruaj khov thiab txhim khu kev qha, peb tsim peb lub Hoobkas, "said lub tuam txhab tus neeg sawv cev. Lub tuam txhab muaj cov khoom lag luam nrov hauv khw - kos npe ntses fillets. "Los ntawm kev xaiv cov ntses dub ua cov khoom siv raw rau kev tsim cov nqaij ntses tsis muaj nqaij thiab kho cov saj kom tau raws li cov neeg siv khoom txaus siab, peb tau rov sim thiab kho cov khoom no."
Lub tuam txhab tam sim no tab tom teeb tsa lub chaw tshawb fawb thiab kev loj hlob hauv Chengdu los npaj rau kev tsim cov ntsim thiab cov khoom noj uas muaj kuab heev uas nyiam los ntawm cov tub ntxhais hluas.
Consumer-Driven Production
Cov qauv "cov khoom tsim tawm + hauv nruab nrab chav ua noj + cov khoom siv txias txias + cov khoom noj khoom haus" tus qauv hais hauv National Development and Reform Commission's "Measures for Restoring and Expanding Consumption" yog ib qho kev piav qhia meej txog kev lag luam npaj noj mov. Peb lub ntsiab lus kawg yog cov khoom tseem ceeb txuas cov hauv paus tsim khoom nrog cov neeg siv khoom kawg.
Thaum lub Plaub Hlis 2023, Hema tau tshaj tawm txog kev tsim nws lub chaw npaj mov noj. Thaum lub Tsib Hlis, Hema koom tes nrog Shanghai Aisen Meat Food Co., Ltd. los nthuav tawm cov khoom noj tshiab tshiab uas muaj nqaij npuas raum thiab daim siab. Txhawm rau kom muaj cov khoom xyaw tshiab, cov khoom no tau ua tiav thiab khaws cia hauv 24 teev los ntawm cov khoom siv raw nkag mus rau cov khoom tiav warehouses. Tsis pub dhau peb lub hlis ntawm kev tshaj tawm, "offal" series ntawm cov khoom noj npaj tau pom 20% ntawm lub hli muag khoom nce ntxiv.
Ua "offal" hom npaj noj mov yuav tsum tau nruj me ntsis freshness. “Peb cov zaub mov npaj tshiab feem ntau yog muag hauv ib hnub. Cov khoom xyaw protein ua ua ntej muaj lub sijhawm siab tshaj plaws, "said Chen Huifang, Tus Thawj Saib Xyuas Haujlwm ntawm Hema lub chaw npaj mov noj, rau Liaowang Dongfang Lub Limtiam. "Vim tias peb cov khoom muaj lub neej luv luv, lub Hoobkas vojvoog tsis tuaj yeem tshaj 300 km. Hema rhiav yog nyob hauv zos, yog li muaj ntau lub chaw txhawb nqa thoob tebchaws. Peb tab tom tshawb nrhiav tus qauv muab khoom tshiab los ntawm cov neeg siv khoom xav tau, nrog rau kev tsom mus rau ob qho tib si kev ywj pheej thiab kev sib koom tes tsim nrog cov neeg muag khoom. "
Qhov teeb meem ntawm de-smelling ntses dej qab zib nyob rau hauv npaj mov noj kuj yog ib qho kev sib tw nyob rau hauv cov txheej txheem ntau lawm. Hema, He's Seafood, thiab Foshan University of Science thiab Technology tau sib koom ua ke tsim ib qho chaw cia ib ntus uas ua tiav tshem tawm cov ntxhiab tsw ntawm cov ntses dej tshiab, ua rau muaj kev sib tw ntau dua thiab tsis muaj ntses saj tom qab ua tiav thiab ua noj hauv tsev.
Cold Chain Logistics yog qhov tseem ceeb
Npaj-khoom noj mov pib sib tw rau lub sijhawm sai li sai tau thaum lawv tawm hauv lub hoobkas. Raws li San Ming, Tus Thawj Saib Xyuas Kev Lag Luam ntawm JD Logistics Public Business Department, tshaj li 95% ntawm cov zaub mov npaj yuav tsum tau thauj cov saw txias. Txij li xyoo 2020, Tuam Tshoj txoj kev lag luam kev lag luam txias txias tau ntsib kev loj hlob ntau dua 60%, mus txog qhov tsis tau muaj dua.
Qee lub tuam txhab npaj noj mov tsim lawv tus kheej lub chaw cia txias thiab txias chain logistics, thaum lwm tus xaiv los koom tes nrog cov tuam txhab logistics thib peb. Ntau cov khoom siv logistics thiab cov khoom siv logistics tau qhia txog cov kev daws teeb meem tshwj xeeb rau kev npaj zaub mov.
Thaum Lub Ob Hlis 24, 2022, cov neeg ua haujlwm ntawm lub tuam txhab npaj noj mov hauv Liuyang City lub xeev kev ua liaj ua teb kev tshawb fawb thiab thev naus laus zis chaw ua si tau tsiv cov khoom npaj npaj zaub mov rau hauv qhov chaw txias txias (Chen Zeguang / Diam duab).
Thaum Lub Yim Hli 2022, SF Express tau tshaj tawm tias nws yuav muab kev daws teeb meem rau kev lag luam npaj zaub mov, suav nrog kev thauj mus los hauv lub cev, cov kev pabcuam txias txias, kev xa khoom xa tuaj, thiab xa mus rau tib lub nroog. Thaum kawg ntawm 2022, Gree tshaj tawm 50 lab yuan peev los tsim lub tuam txhab npaj khoom noj khoom haus, muab cov khoom siv txias txias rau ntu kev xa khoom. Lub tuam txhab tshiab yuav tsim ntau tshaj li ib puas lub ntsiab lus ntawm cov khoom los txhim kho kev ua haujlwm ntawm kev thauj khoom, chaw khaws khoom, thiab ntim khoom thaum npaj khoom noj.
Thaum ntxov 2022, JD Logistics tau tsim ib lub chaw npaj noj mov tsom rau ob lub hom phiaj kev pabcuam: hauv nruab nrab chav ua noj (B2B) thiab npaj zaub mov npaj (B2C), tsim kom muaj qhov loj thiab segmented layout.
"Qhov teeb meem loj tshaj plaws nrog cov saw hlau txias yog tus nqi. Piv nrog rau cov logistics zoo tib yam, cov saw hlau txias yog 40% -60% siab dua. Cov nqi thauj khoom nce ntxiv ua rau cov khoom lag luam nce nqi. Piv txwv li, ib lub thawv ntawm cov ntses sauerkraut yuav raug nqi tsuas yog ob peb yuan los tsim, tab sis kev xa mus ntev-txoj hlua txias txias ntxiv ob peb yuan, ua rau tus nqi muag khoom ntawm 30-40 yuan ntawm cov khw loj, "tus neeg sawv cev ntawm lub tuam txhab npaj zaub mov tau hais. Liaowang Dongfang txhua lub lim tiam. "Yuav kom nthuav dav kev lag luam npaj zaub mov, xav tau kev thauj mus los ntawm cov kab mob khaub thuas. Raws li ntau tus neeg tshwj xeeb thiab cov neeg koom nrog loj nkag mus rau hauv kev ua lag luam, cov nqi saw txias yuav tsum txo qis ntxiv. Thaum cov saw hlau txias txias ncav cuag ib theem raws li tsim nyob rau hauv Nyiv, kev lag luam npaj noj mov hauv tsev yuav nce mus rau theem tshiab, coj peb los ze zog rau lub hom phiaj ntawm 'qab thiab pheej yig.'
Mus rau "Chain Development"
Cheng Li, Tus Lwm Thawj Coj ntawm Lub Tsev Kawm Ntawv ntawm Food Science thiab Engineering ntawm Jiangnan University, tau hais tias kev lag luam npaj zaub mov muaj feem xyuam rau txhua ntu ntu ntu ntawm cov khoom noj khoom haus thiab koom ua ke yuav luag txhua yam tseem ceeb hauv kev lag luam zaub mov.
"Txoj kev tsim qauv thiab tswj hwm kev lag luam npaj noj mov yog nyob ntawm kev sib koom tes ntawm cov tsev kawm ntawv qib siab, cov lag luam, thiab cov koom haum tswj hwm. Tsuas yog los ntawm kev sib koom tes thoob plaws hauv kev lag luam thiab kev siv zog tuaj yeem npaj zaub mov kev lag luam ua tiav kev noj qab haus huv thiab kev loj hlob, "said Professor Qian He los ntawm Jiang
Post lub sij hawm: Aug-20-2024