Tsis ntev los no, iiMedia Kev Tshawb Fawb tau tshaj tawm "2023 Tuam Tshoj Frozen Snack Food Consumption Trend Insight Report." Hauv tsab ntawv tshaj tawm, iiMedia Kev Tshawb Fawb muab kev tshuaj xyuas qhov tob ntawm lub xeev tam sim no ntawm kev lag luam khoom noj txom ncauj khov thiab cov neeg siv khoom noj. Raws li cov ntaub ntawv, kev lag luam loj ntawm Tuam Tshoj txoj kev lag luam khoom noj khoom haus khov tau mus txog 19.13 billion RMB hauv xyoo 2023, nrog rau qhov muaj peev xwm tshaj 20 billion RMB thaum kawg ntawm lub xyoo. Nrog cov kev hloov tshiab hauv kev noj mov, kev nce qib hauv cov tshuab txias txias, thiab kev nce hauv kev lag luam e-lag luam, cov khoom noj txom ncauj khov yuav tsum txuas ntxiv nws txoj kev loj hlob.
Nyob rau hauv cov ntsiab lus no, txoj kev txhim kho thiab cov qauv ntawm ob qho tib si cov khoom noj khov khov thiab cov khoom noj txom ncauj uas tshwm sim yog qhov tshwj xeeb. Yuav ua li cas cov khoom lag luam siv lawv cov txiaj ntsig zoo los npaj lawv cov khoom noj txom ncauj khov? Thiab yuav ua li cas cov khoom lag luam tshiab tau tsim kho tshiab thiab tsim kho kom pom cov neeg siv khoom lag luam tshiab nrog cov khoom zoo? Daim ntawv tshaj tawm no muab cov lus teb rau cov lus nug no.
Tsav Kev Txhim Kho Kev Lag Luam Los Ntawm R & D thiab Ntau Lawm
Raws li ob lub tuam txhab loj hauv cov khoom noj khoom haus khov, Synear Foods tso siab rau nws cov txiaj ntsig kev tsim khoom, ua haujlwm tsib lub hauv paus tsim khoom hauv Suav teb nrog cov khoom tsim tawm txhua xyoo ntawm ntau dua 900,000 tons ntawm cov khoom noj khov. Anjoy Foods, nrog 55 patents pom zoo nyob rau hauv ib xyoos, tsav lub hom kev hloov pauv thiab hloov kho dua tshiab los ntawm nws cov khoom muaj zog R & D muaj peev xwm. Lub caij no, cov khoom noj khoom haus khov khov uas muaj npe Royal Tiger tsom rau R & D hauv cov khoom noj txom ncauj khov, ua tiav cov khoom lag luam zoo li cov hnyuv ntxwm ci, qe tarts, paratha, thiab nqaij qaib yob, nrog kev muag khoom txhua xyoo ntau tshaj 1 billion RMB. Xyoo 2022, Royal Tiger tau txais nws txoj haujlwm ua "Tus Vaj Ntxwv ntawm Frozen Snacks" nrog qhov muag online siab tshaj plaws hauv cov khoom noj txom ncauj khov, tuav 14.9% kev ua lag luam.
Los ntawm R & D tshiab rau kev tsim khoom ruaj khov, cov tuam txhab khoom noj khoom haus khov thiab cov khoom noj khoom haus khov kho tshiab tau ua haujlwm ua ke los thawb cov ciam teb ntawm cov khoom noj txom ncauj khov thiab ua tiav qhov zoo. Raws li kev cuam tshuam ntawm cov hom no, kev lag luam khoom noj txom ncauj khov tau pom kev loj hlob sai. Cov ntaub ntawv qhia tau hais tias 97% ntawm cov neeg teb tau yuav cov khoom noj khov, nrog 75.9% tau yuav cov khoom noj txom ncauj khov-ntau tshaj qhov kev yuav khoom ntawm cov khoom noj khoom haus ib txwm muaj thiab cov khoom xyaw hauv lub lauj kaub kub. Kev nce siab ntawm cov neeg siv khoom txaus siab rau cov khoom noj txom ncauj khov tau ua rau lawv ua ntu sab saum toj hauv kev lag luam khoom noj khov.
Kev Tsim Nyog Zoo thiab R & D: Hom Tshuaj Txhim Kho Lub Neej Zoo
Los ntawm kev hloov tshiab tas li, ntau thiab ntau cov khoom noj khov khov tau txais kev pom zoo. Los ntawm cov khoom lag luam zoo xws li paratha thiab grilled sausages rau cov khoom nrov tsis ntev los no xws li qe tarts, qaib yob, thiab pizzas, ntau yam khoom noj txom ncauj khov muaj kev xaiv rau cov neeg siv khoom. Nrog rau qeb innovation, tus qauv mus rau huab khoom innovation tau dhau los ua qhov tseem ceeb rau kev tsim khoom lag luam. Piv txwv li, Royal Tiger tau qhia txog 6 qhov sib txawv ntawm cov hnyuv ntxwm kib, nrog rau cov hnyuv ntxwm crispy, cov hnyuv ntxwm tsis muaj hmoov txhuv nplej siab, cov hnyuv ntxwm nqaij tshiab, thiab cov kua txiv hmab txiv ntoo tawg, nrog rau txhua series muaj ntau yam flavors kom tau raws li cov neeg siv khoom nyiam. Tshem tawm daim ntawv lo ntawm kev ua "monotonous," cov khoom noj txom ncauj khov tau noj ntawm "nplua nuj thiab muaj zog" duab los ntawm kev tsim khoom lag luam.
Ntawm qhov tod tes, txoj kev loj hlob sai ntawm cov tshuab txias txias thiab kev thauj mus los tau tso cai rau cov khoom noj txom ncauj khov kom kov yeej lub sijhawm thiab qhov chaw txwv, sai sai ncav cuag cov neeg siv khoom lub rooj. Anjoy Foods, "King of Frozen Foods," tau koom tes nrog oTMS kom ua tiav kev tswj hwm digital ntawm kev thauj mus los, txhim kho cov khoom sib tw. Royal Tiger, "King of Frozen Snacks," tau tsim 12 lub tsev khaws khoom thoob tebchaws thiab tsim nws tus kheej kawg-rau-kawg digital system, ua kom muaj txiaj ntsig kev ua tiav los ntawm cov txheej txheem automation thiab cov ntaub ntawv pom. Lub peev xwm los sib koom ua ke sai sai rau hauv suav tsis txheeb hauv tsev neeg cov xwm txheej thiab txhim kho lub neej zoo yog qhov laj thawj tseem ceeb vim li cas cov khoom noj txom ncauj khov tau yeej cov neeg siv khoom nyiam.
Niaj hnub no, cov khoom noj txom ncauj khov tau dhau los ua ib qho kev hloov tshiab hauv kev noj zaub mov hauv lub tebchaws, qhia txog kev nce qib hauv Suav zaub mov noj hauv cov ntsiab lus ntawm kev siv tshuab, kab lis kev cai, thiab kev tshawb fawb. Nyob rau hauv lub neej yav tom ntej, kev lag luam khoom noj khoom haus khov yuav tsum nkag mus rau hauv lub sijhawm ntawm "kev tsim kho tshiab, kev kho kom zoo dua qub, kev txhawb zog thev naus laus zis, thiab kev txhim kho tsw-centric." Tshaj li cov khoom lag luam ib txwm muaj xws li Synear thiab Anjoy thiab cov khoom lag luam tshiab xws li Royal Tiger, ntau thiab ntau lub npe tshiab yuav txuas ntxiv tshawb nrhiav ntau qhov ua tau zoo hauv cov khoom noj txom ncauj khov.
Post lub sij hawm: Aug-22-2024