Thaum lub Cuaj Hlis 26, 2022, Shanghai Ziyan Food Co., Ltd. (Tshuaj code: 603057) ua tiav cov npe ntawm pawg thawj coj ntawm Shanghai Tshuag Txauv.Qhov kev tshwm sim no tau cim qhov kev nkag ntawm Ziyan Khoom Noj, lub npe ua lag luam nyob rau hauv qeb marinated qaib, mus rau hauv lub khw muag khoom, tsim kom muaj kev sib tw tshiab nrog rau peb lub tuam txhab loj ntawm marinated duck khoom.Ziyan Khoom noj khoom haus tau dhau los ua tus neeg tseem ceeb thib plaub hauv kev lag luam marinated zaub mov thiab thawj zaug hauv marinated sab zaub mov sector, tsim kom muaj "plaub-ncej" dynamic hauv kev ua lag luam.
Lub hli tas los, Ziyan Food tau tshaj tawm nws daim ntawv tshaj tawm 2023 ib nrab xyoo, sau cov nyiaj tau los ntawm 1.743 billion yuan, nce 6.48% xyoo-rau-xyoo, thiab cov nyiaj tau los ntawm 180 lab yuan, nce ntxiv ntawm 55.11% xyoo-rau-xyoo. - xyoo.Tam sim no, ib xyoos tom qab nws cov npe, lub npe 34-xyoo-laus no tseem ua rau muaj lub zog muaj zog.
Raws li cov khoom lag luam qhia, Ziyan Food originated nyob rau hauv Sichuan, tsim nyob rau hauv Jiangsu, thiab nthuav thoob plaws lub teb chaws.Xyoo 2000, Ziyan Food tau nkag mus rau hauv Shanghai lag luam, thiab los ntawm xyoo tom ntej, cov khw muag khoom ntau tshaj 500, suav nrog thaj tsam Jiangsu, Zhejiang, thiab Shanghai.Hauv xyoo 2003, Ziyan tau nthuav dav mus rau hauv nruab nrab Tuam Tshoj kev lag luam, txuas ntxiv txhim kho lub hom.Los ntawm 2008, tus naj npawb ntawm Ziyan Cov khw muag khoom noj khoom haus tau tshaj 1,000, ua tiav tag nrho cov saw txias rau nws cov khoom.Nyob rau hauv 2014, Ziyan Baiwei Chicken tau qhib rau franchising, nthuav dav cov khw muag khoom sai.Tam sim no, Ziyan Food muaj tshaj 6,100 lub khw muag khoom hauv qab "Ziyan Baiwei Chicken" hom, npog ntau dua 200 lub nroog thoob plaws 20 lub xeev, thaj chaw tswj hwm, thiab cov nroog thoob tebchaws, ua kom nws txoj haujlwm ua lag luam ua lag luam nyob hauv Suav teb.
Qhov tseeb ntawm qhov pib: Nkag mus rau ntu ruaj khov thiab muaj txiaj ntsig zoo
Raws li cov npe nrov hauv Suav zaub mov, marinated zaub mov lub savory saj ua rau nws irresistible rau ntau tus neeg siv khoom.Tam sim no, marinated zaub mov feem ntau muab faib ua "sab phaj" marinated zaub mov thiab "khoom noj txom ncauj" marinated zaub mov.Lub qub yog positioned raws li ib tug txias tais rau cov zaub mov tseem ceeb, thaum lub tom kawg ua hauj lwm raws li ib tug leisure khoom txom ncauj.
Piv rau "khoom noj txom ncauj" marinated zaub mov, "sab phaj" marinated zaub mov qhia tau hais tias muaj zog ntau dua nrog peb qhov zoo.Ua ntej, nws yog qhov tseem ceeb tshaj rau cov neeg siv khoom, vim qhov kev thov rau "sab phaj" cov zaub mov marinated yog siab dua thiab ntau zaus thaum tsev neeg noj su thiab noj hmo.Qhov thib ob, nws yog siv rau hauv ntau qhov xwm txheej, suav nrog tsev neeg sib sau ua ke, noj hmo, khoom noj txom ncauj ib tag hmo, thiab cov khoom siv mus ncig.Thib peb, nws thov rau cov pej xeem dav dav, suav nrog txiv neej, poj niam, menyuam yaus, thiab cov neeg laus.
Txoj kev nkag mus rau "sab phaj" marinated zaub mov ntu yog siab dua li qhov "khoom noj txom ncauj" marinated zaub mov.Cov kev xav tau siab rau cov khoom siv tes ua haujlwm, saj, freshness, thiab cov khoom lag luam muaj peev xwm ua kom cov khoom lag luam ruaj khov, tau txais kev ntseeg siab ntawm cov neeg siv khoom.
Ziyan Baiwei Nqaij qaib tau txheeb xyuas qhov kev lag luam tseem ceeb no txij thaum pib, tso nws tus kheej hauv "sab phaj" marinated zaub mov ntu.Qhov kev xaiv zoo tshaj plaws no ntsib kev sib tw tsawg dua thiab muaj peev xwm ntau dua.Nyob rau hauv thawj ib nrab ntawm lub xyoo no, Ziyan txuas ntxiv innovate thiab txhawb nws cov khoom kab.Ntxiv rau kev txhim kho cov tais diav zoo li Fuqi Feipian, Baiwei Chicken, Vine Pepper Chicken, thiab Ziyan Goose, lub tuam txhab kuj tau tshaj tawm cov khoom noj txias tshiab xws li Sour Soup Fatty Beef, Crisp Pork Feet, Crispy Three Shreds, thiab Bowl Chicken Dices, tsis tu ncua khwv tau lub koob meej zoo.Lub peev kev lag luam qhov kev pom zoo kuj tseem qhia tau tias muaj peev xwm loj ntawm "sab phaj" marinated zaub mov noj ua lag luam.
Catering rau kev xav tau kev lag luam: Cov khoom tshiab raws li lub hauv paus, cov khoom ntim ua ntej ua ib qho ntxiv
Raws li cov neeg siv khoom hloov pauv, muaj kev nthuav dav ntxiv rau lub npe nrov npe, zoo, thiab cov khoom yooj yim.Ziyan Baiwei Nqaij qaib, paub txog nws cov tsoos Leshan-style marinated zaub mov los ntawm Sichuan, txuas ntxiv mus koom nrog cov ntsiab lus ntawm cov tais diav classic los ntawm ntau thaj chaw, sib xyaw ua ke ntawm Sichuan, Guangdong, thiab Hunan.Lub tuam txhab tsom mus rau craftsmanship thiab zoo los tsim cov tais diav zoo.
Pom tau tias cov tub ntxhais hluas nyiam sai thiab yooj yim-rau-npaj zaub mov, Ziyan tau nquag mus rau hauv khw muag khoom noj ua ntej.Siv nws lub zog hauv kev tsim khoom, kev tswj kom zoo, kev tswj cov saw hlau, kev muag khoom, thiab kev tswj cov ntaub ntawv, Ziyan muaj nws tus kheej R & D pab pawg thiab lub hauv paus koom haum.Qhov no muab qhov txiaj ntsig tseem ceeb tshaj li cov npe tshiab hauv khw muag khoom noj ua ntej.Cov khoom xws li Ziyan Kung Pao Chicken, Boiled Pork Slices, Handmade Chicken Fillets, thiab Peppery Pork Belly Chicken yog flavorful, ua nrog cov khoom xyaw tiag tiag, thiab hais txog kev noj qab haus huv thiab khoom noj khoom haus, ua cov tais diav nrov rau tsev neeg noj hmo thiab noj hmo.
Aligning nrog kev ua lag luam xav tau, ua sab phaj marinated zaub mov tuam txhab uas muag muaj lub ntuj kom zoo dua.Tam sim no, Ziyan Food tau tsim cov kab ntau lawm ntawm ntau tshaj 100 hom khoom noj marinated, feem ntau cov khoom tshiab, ntxiv los ntawm cov khoom ntim ua ntej.Nrog rau kev tswj hwm zoo thoob plaws hauv kev lag luam, Ziyan siv cov khoom siv ntse ntse los muab cov khoom lag luam zoo xaiv thiab txhawb kev tsim kho cov lag luam me thiab nruab nrab catering.
Embracing Digital Transformation: Paving New Paths for Industry Development
Kev lag luam khoom noj khoom haus tau nkag mus rau hauv kev txhim kho digital era thaum lub nthwv dej ntawm kev hloov pauv digital.Siv nws cov khoom siv dav, kev tswj cov saw hlau, thiab cov khoom siv zoo, Ziyan Food tau tsim cov txheej txheem kev tswj hwm kom ntseeg tau cov zaub mov zoo los ntawm cov khoom siv raw khoom thiab traceability, kev tswj cov txheej txheem tsim khoom, kev tswj xyuas qhov teeb meem tseem ceeb, kev tshuaj xyuas cov khoom, rau cov saw hlau txias.
Tsis tas li ntawd, Ziyan Food nquag txhawb nqa digital thiab ntse ntau lawm los ntawm kev qhia cov ntaub ntawv loj loj cov ntaub ntawv pabcuam thiab ntau yam kev tswj xyuas cov ntaub ntawv hluav taws xob niaj hnub.Qhov no tau coj mus rau kev tsim cov khoom lag luam zoo thiab kev tswj hwm kev txawj ntse los ntawm kev sib koom ua ke ntawm logistics thiab warehousing system.Qhov tshwm sim yog kev ua haujlwm tau zoo dua thoob plaws txhua txoj hauv kev, txhawb nqa cov zaub mov marinated kev lag luam rau hauv txoj hauv kev tshiab ntawm kev txawj ntse, kev ua tau zoo, thiab kev ntseeg siab, yog li nthuav nws txoj kev lag luam.
Dual-Channel Kev Ua Haujlwm thiab Kev Sib Koom Tes Hauv Kev Lag Luam: Clear Competitive Advantages and Shared Entrepreneurial Dreams
Branding, zoo, professionalism, thiab standardization yog yav tom ntej tiam sis ntawm lub marinated zaub mov kev lag luam.Txij li thaum qhib rau franchising hauv 2014, Ziyan Baiwei Chicken tau loj hlob sai, tam sim no khav tshaj 6,100 lub khw muag khoom thoob tebchaws.Nrog ze li kaum xyoo ntawm kev ua lag luam kev lag luam, Ziyan Food txuas ntxiv tsim kho tshiab thiab txhim kho.Nws cov khoom lag luam cuam tshuam, cov khoom siv dav dav, thiab kev ruaj ntseg zoo muab kev sib tw tseem ceeb hauv kev lag luam khoom noj.
Ziyan muaj peev xwm nrhiav neeg ua haujlwm franchise meej, muab kev txhawb nqa rau cov neeg lag luam tshiab, txawm tias cov tsis muaj kev paub dhau los.Qhov no suav nrog kev ntsuam xyuas qhov chaw thiab tsim, kev cob qhia cov neeg ua haujlwm, cov tswv yim kev lag luam, kev tshaj tawm kev ua ub no, kev taw qhia kev ua haujlwm, kev ua haujlwm sib koom ua ke, kev cob qhia ntse, thiab kev kuaj xyuas kev lag luam, txhawb kev sib koom ua lag luam nrog pab pawg.
Rau cov khw muag khoom offline, Ziyan Food ua haujlwm ntau lub chaw tsim khoom thoob ntiaj teb, ua kom cov saw txias xa khoom mus rau cov khw muag khoom, lav qhov saj thiab kev nyab xeeb.Lub tuam txhab tseem tswj hwm cov neeg ua haujlwm kev noj qab haus huv, cov qauv kev nyiam huv, cov txheej txheem ua zaub mov, kev yuav khoom, kev cia khoom, kev ua haujlwm, tshuaj tua kab mob, thiab kev huv huv ib puag ncig.Rau kev ua haujlwm hauv online, Ziyan leverages loj xa khoom platforms, mini-programs, thiab cov kev daws teeb meem hauv zej zog los txhawb kev noj los ntawm ob qho offline thiab hauv online.
Tsis ntev los no, Ziyan Food kuj tau qhia nws qhov zoo dua hauv kev koom tes hauv kev lag luam hla kev lag luam, txuas ntxiv nws txoj kev lag luam mus txog thiab nyiam cov neeg siv khoom muaj peev xwm thaum ua tiav lub luag haujlwm hauv zej zog.Piv txwv li, nyob rau lub Peb Hlis 8th, Hnub Ua Poj Niam, Ziyan Baiwei Chicken koom tes nrog Fenghua rau kev tshaj tawm hauv xov xwm, sib txuas cov tais diav yooj yim xws li Boiled Fish thiab Peppery Crisp Pork nrog Fenghua cov khoom, ua rau muaj kev kub ntxhov.Thaum Lub Xya Hli, Ziyan Baiwei Chicken tau koom nrog cov tub ntxhais hluas ntaus pob ncaws pob "Dunk Youth" Lub Caij 3, txhawb nqa thiab pom cov kev npau suav loj hlob ntawm cov tub ntxhais hluas ntaus pob.
Nrog rau ntau tshaj 30 xyoo ntawm kev mob siab rau thiab peb tiam ntawm qub txeeg qub tes, raws li ib tug pej xeem sau npe tuam txhab uas muag nyob rau hauv lub sab zaub mov marinated zaub mov kev lag luam, Ziyan Food qhia ua tsaug rau cov pej xeem txoj kev ntseeg thiab paub txog nws cov khoom zoo thiab cov khoom muaj nqis.Tsiv mus tom ntej, Ziyan yuav txuas ntxiv ua raws li nws lub hom phiaj tseem ceeb, tuav lub hauv paus ntsiab lus ntawm "cov khoom xyaw zoo + cov khoom siv tes ua zoo = cov khoom zoo," tab sis tsis tu ncua tshawb nrhiav lub zog tshiab los tsav kev lag luam zaub mov kev loj hlob thiab tsim kom muaj kev nyab xeeb, zoo, thiab txaus siab. rau cov neeg siv khoom
Lub sij hawm xa tuaj: Plaub Hlis-04-2024