Nyob rau lub Cuaj Hlis 26, 2022, Shanghai Ziyan Food Co., Ltd. Qhov kev tshwm sim no cim kev nkag ntawm Ziyan cov zaub mov, ua lag luam hauv cov khoom lag luam qaib, rau hauv cov khoom lag luam uas muaj kev sib tw tshiab, rau cov khoom lag luam uas muaj zog tshiab ntawm peb cov khoom lag luam. Ziyan cov zaub mov tau yog li ua tus neeg ua si tau zoo tshaj plaws hauv kev ua lag luam khoom noj khoom haus thiab thawj zaug hauv cov "pilla ncej" dynamic hauv khw.
Lub hli tas los, Ziyan cov zaub mov tso tawm nws cov ntawv tshaj tawm ib xyoos 2023 ib nrab xyoo, thiab nyiaj tau los ntawm 6.48% Tam sim no, ib xyoos tom qab nws cov npe, cov npe no 34-xyoo-laus hom txuas ntxiv los qhia kev muaj zog.
Raws li cov khoom lag luam uas yog cov khoom lag luam hauv chav ua si, ZIYAN cov zaub mov los ntawm Sichuan, tsim hauv Jiangsu, thiab nthuav dav thoob tebchaws. Hauv 2000, ZIYAN cov zaub mov nkag mus rau hauv khw Shanghai, thiab los ntawm cov khw muag khoom tau tshaj li 500, npog Jiangsu, Zhejiang, thiab thaj chaw Shanghai, thiab Shanghai cov cheeb tsam. Xyoo 2003, Ziyan nthuav mus rau hauv Central Tuam Tshoj ua lag luam, pheej txhim kho lub hom. Los ntawm 2008, tus naj npawb ntawm Ziyan Cov Khw Muag Khoom Noj Surpassed 1,000, ua tiav cov khoom xa tawm tag nrho cov khoom xa tuaj rau nws cov khoom. Hauv 2014, Ziyan Baiwei Chickened txog Franchising, sai sai nthuav dav pes tsawg lub khw muag khoom. Tam sim no, Ziyan cov zaub mov muaj ntau dua 6,100 saw khw muag khoom hauv qab "Ziyan Baiwei qaib" Hom, dog dig thoob plaws 200 lub nroog raws li lub hom ua lag luam hauv Suav teb cov khoom noj khoom noj khoom haus.
Yog qhov tseeb muab los ntawm Pib: Nkag mus rau qhov chaw ruaj khov thiab theem siab
Raws li cov khoom lag luam nrov hauv Suav ua noj ua haus Suav teb, marinated zaub mov cov savory cov lus saj ua rau nws tsis txaus ntseeg rau ntau tus neeg siv khoom. Tam sim no, marinated zaub mov yog tsuas muab faib ua "sab zaub mov" marinated zaub mov thiab "khoom noj txom ncauj" marinated khoom noj. Cov qub yog muab tso rau ua lub tais txias rau cov zaub mov tseem ceeb, thaum lub tom kawg ua cov khoom noj txom ncauj.
Piv rau "khoom noj txom ncauj" marinated zaub mov "marinated zaub mov qhia ntau ntau yam nrog peb qhov tseem ceeb. Firstly, nws yog qhov tseem ceeb rau cov neeg siv khoom, raws li qhov kev thov rau "sab zaub mov" marinated zaub mov muaj ntau dua thiab txhua hnub noj su noj thiab noj hmo. Thib ob, nws yog siv rau hauv ntau cov xwm txheej, suav nrog kev sib sau ua ke hauv tsev neeg, noj txom ncauj, ib tag hmo khoom noj txom ncauj, thiab cov khoom lag luam ib tag hmo. Thib peb, nws rov hais dua rau cov neeg nyob dav dav, suav nrog cov txiv neej, cov poj niam, menyuam yaus, thiab cov neeg laus.
Lub cim nkag rau "sab zaub mov" marinated khoom noj ntu yog siab dua li tias rau "khoom noj txom ncauj" marinated khoom noj. Qhov kev xav tau siab rau Craftsmanship, saj, freshness, thiab muab cov khoom siv xov tooj tshiab kom cov khoom muaj zog zoo, tau txais cov neeg siv kev ntseeg siab.
Ziyan Baiwi nqaij qaib qhia txog lub sijhawm tseem ceeb ntawm lub sijhawm los ntawm thaum pib, muab nws tus kheej hauv "sab zaub mov" marinated khoom noj. Qhov kev xaiv yawmic no ua kom lub ntsej muag tsis muaj kev sib tw thiab muaj peev xwm ntau dua. Nyob rau hauv thawj ib nrab ntawm lub xyoo no, Ziyan txuas ntxiv ua Innovate thiab Enrich nws cov khoom kab. Ntxiv nrog rau kev txhim kho cov yeeb yaj kiab ua haujlwm xws li FUQi feipian, vinwei qaib, thiab cov tais nqaij qaib, thiab ua haujlwm tau zoo li lub koob npe nrov. Lub peev txheej ua lag luam zoo siab tseem ua rau pom lub peev xwm loj ntawm "sab zaub mov" marinated zaub mov noj khoom noj.
Catering rau kev xav tau kev lag luam: Cov khoom tshiab raws li cov ntsiab lus tseem ceeb, cov khoom lag luam pob ua ntej ua ib qho ntxiv
Raws li cov neeg siv yam ntxwv hloov pauv, muaj kev loj hlob tseem ceeb rau cov npe lub koob npe nrov, zoo, thiab cov khoom lag luam yooj yim. Ziyan Baiwei qaib, paub txog nws cov kev tsoos Leshan-style marinated zaub mov los ntawm ntau thaj tsam ntawm sichuan, guangdong, thiab Hunan. Lub tuam txhab tsom rau cov khoom siv tes ua thiab kev ua tau zoo los tsim cov tais zoo zoo.
Paub txog cov tub ntxhais hluas nyiam sai thiab yooj yim-rau-npaj cov zaub mov, ziyan tau nquag ua lag luam rau hauv kev ua ntej-ua ntej ua ntej ua lag luam. Kev siv dag zog hauv cov khoom tsim kho, kev tswj hwm zoo, cov ntaub ntawv tswj cov saw hlau, thiab cov ntaub ntawv tswj hwm, Ziyan muaj nws tus kheej kev ywj pheej thiab Central thiab Central Hoobkas. Qhov no muab ib qho txiaj ntsig tseem ceeb tshaj tawm cov khoom lag luam ua ntej ua ntej ua ntej. Cov khoom lag luam zoo li Ziyan Kung Poz Qaib, Hau qaib dib, thiab hais txog cov khoom noj uas nrov dua rau tsev neeg thiab noj mov festive.
Ua raws li kev ua lag luam xav tau, ua cov khoom noj sab marinated zaub mov muaj lub txiaj ntsig zoo. Tam sim no, Ziyan cov zaub mov tau tsim cov kab ntau lawm ntawm ntau tshaj 100 hom khoom noj khoom noj, feem ntau cov khoom lag luam tshiab, ntxiv los ntawm cov khoom ua ntej. Nrog cov txheej txheem tswj hwm zoo heev thoob plaws hauv kev lag luam saw, Ziyes cov khoom siv ntse muab cov khoom muaj txiaj ntsig zoo thiab txhawb txoj kev lag luam me thiab nruab nrab.
POLINGACING DIGLE HLOOV: Paving Tshiab Txoj Kev Rau Kev Tsim Kho Kev Lag Luam
Kev lag luam kev lag luam tau nkag mus rau hauv cov digital kev txhim kho era Amidst nthwv dej ntawm Digital Transformation. Leveraging nws cov kab dav dav, muab cov khoom siv tswj cov khoom siv zoo los ntawm cov khoom lag luam
Tsis tas li ntawd, Ziyan Cov Khoom Noj Ua Haujlwm Txhawb nqa Digotes digital thiab muaj tswv yim ntau lawm los ntawm kev qhia cov ntaub ntawv loj loj loj thiab ntau cov ntaub ntawv ntsuas hluav taws xob niaj hnub. Qhov no tau ua rau kev tsim cov saw muaj txiaj ntsig zoo thiab muaj kev tswj hwm zoo los ntawm kev logistics thiab kev ua haujlwm ua kom zoo. Qhov tshwm sim yog kev ua haujlwm ntau dua thoob plaws txhua txoj haujlwm, ua rau cov khoom noj khoom haus khoom noj tshiab ntawm kev txawj ntse, kev ua tau zoo, yog li kev ntseeg nws cov lag luam sib koom.
Kev ua haujlwm dual-channel thiab hla kev sib koom tes ntawm kev lag luam: kev sib tw pom tseeb zoo thiab sib koom ua kev ua lag luam
Branding, zoo, kev tshaj lij, thiab kev ua qauv yog cov qauv yav tom ntej ntawm marinated zaub mov kev lag luam. Txij thaum qhib rau Franchising hauv 2014, Ziyan Baiwei cov nqaij qaib tau loj hlob sai, tam sim no tau khav ntau tshaj 6,100 khw muag khoom thoob tebchaws. Nrog ze li kaum xyoo ntawm cov kev ua haujlwm hauv kev ua haujlwm, ZIYAN cov zaub mov tseem ua lag luam txuas ntxiv thiab txhim kho. Nws cov khoom siv hom, cov kab dav thiab muaj txiaj ntsig zoo cov kab muab cov kab sib tw tseem ceeb hauv kev lag luam khoom noj.
Ziyan muaj cov peev xwm ua haujlwm tsis meej Qhov no suav nrog kev tshuaj xyuas thiab tsim qauv, kev ua haujlwm ua lag luam, kev ua lag luam kev ua lag luam, kev txhawb nqa kev ua lag luam ua lag luam nrog pab pawg.
Rau cov khw muag khoom noj offline, Ziyan cov zaub mov ua haujlwm ntau tus qauv ua haujlwm thoob tebchaws, ua kom cov khoom xa khoom txias rau cov khoom lag luam, lav thiab kev nyab xeeb thiab muaj kev nyab xeeb. Lub tuam txhab tseem ua haujlwm nruj ua haujlwm, cov qauv kev tu neeg, cov txheej txheem ua zaub mov, khaws cia, ua haujlwm, thiab ib puag ncig kev huv huv. Txog kev ua haujlwm online, Ziyan Kev Siv Khoom Siv Khoom plig loj, Mini-programs, thiab kev daws teeb meem tsav tsheb hauv zej zog los txhawb nqa kev siv los ntawm ob qho offline thiab online raws.
Tsis ntev los no, Ziyan zaub mov tau pom nws kom zoo dua hauv kev sib koom tes lag luam, nthuav nws cov neeg siv khoom lag luam zoo thaum ua lub luag haujlwm ntawm kev ua haujlwm. Piv txwv li, thaum lub Peb Hlis 8, poj niam hnub, Ziyan Baiwei qaib sib koom ua ke nrog Fenged cov tais diav nrog Forghua khoom, sparking ib tug frenzy. Nyob rau hauv Lub Xya Hli, Ziyan Baiwei nqaij qaib dua pab nrog Cov Hluas Ncaws Pob Qhia "Dunch" Lub Caij Nyoog ", txhawb nqa kev npau suav kev npau suav ntawm cov tub ntxhais hluas ntaus pob.
Nrog ntau 30 xyoo ntawm kev mob siab rau thiab peb tiam ntawm cov qub txeeg qub teg, uas yog cov zaub mov muaj kev ris txiaj rau cov pej xeem kev ntseeg siab thiab paub nws cov khoom lag luam zoo thiab hom khoom lag luam. Mus rau pem hauv ntej, Ziyan yuav txuas ntxiv mus rau nws lub tswv yim qub, ua kom zoo dua qub rau kev lag luam khoom noj khoom haus tshiab, "zoo nkauj, thiab txaus siab rau cov neeg siv khoom noj
Lub Sijhawm Post: Jul-04-2024