Cov lus xaiv dav dav suav cov tshuaj yej haus cawv hom Mixue Ice City tau tsim los ua thawj zaug hauv Hong Kong xyoo tom ntej, nrog rau thawj lub khw qhib hauv Mong Kok. Qhov no ua raws li lwm cov khw noj mov hauv Suav teb xws li "Lemon Mon Lemon Tea" thiab "COTTI COFFEE" nkag mus rau Hong Kong khw. Mixue Ice City thawj qhov hluav taws xob hauv Hong Kong yog nyob ntawm Nathan Road, Mong Kok, hauv Bank Center Plaza, ze ntawm MTR Mong Kok Chaw nres tsheb E2 tawm. Lub khw tam sim no tab tom kho dua tshiab, nrog cov paib tshaj tawm "Hong Kong Thawj Lub Khw Qhib Sai Sai" thiab nthuav tawm lawv cov khoom kos npe xws li "Ice Fresh Lemon Water" thiab "Fresh Ice Cream".
Mixue Ice City, lub tuam txhab lag luam tsom rau cov dej khov nab kuab thiab tshuaj yej dej qab zib, tsom rau cov lag luam qis dua nrog kev siv nyiaj txiag zoo. Nws cov khoom raug nqi qis dua 10 RMB, suav nrog 3 RMB ice cream, 4 RMB txiv qaub dej, thiab mis nyuj tshuaj yej hauv qab 10 RMB.
Yav dhau los, cov ntaub ntawv qhia tias Mixue Ice City npaj yuav sau npe hauv Hong Kong xyoo tom ntej, nce kwv yees li 1 billion USD (kwv yees li 7.8 billion HKD). Bank of America, Goldman Sachs, thiab UBS yog cov koom tes txhawb nqa rau Mixue Ice City. Lub tuam txhab tau pib npaj sau npe rau ntawm Shenzhen Tshuag Txauv tab sis tom qab ntawd tshem tawm cov txheej txheem. Hauv 2020 thiab 2021, Mixue Ice City cov nyiaj tau los tau nce los ntawm 82% thiab 121% xyoo-rau-xyoo, feem. Raws li qhov kawg ntawm lub Peb Hlis xyoo tas los, lub tuam txhab muaj 2,276 lub khw.
Mixue Ice City's A-share listing application tau txais ua ntej thiab nws daim ntawv tshaj tawm tau tshaj tawm ua ntej. Lub tuam txhab npaj yuav sau npe rau ntawm Shenzhen Tshuag Txauv lub rooj sib tham tseem ceeb thiab tuaj yeem dhau los ua "lub teb chaws saw tshuaj yej haus thawj zaug." Raws li daim ntawv tshaj tawm, GF Securities yog tus thawj coj ua lag luam rau Mixue Ice City cov npe.
Daim ntawv tshaj tawm qhia tau hais tias Mixue Ice City cov nyiaj tau los tau loj hlob sai, nrog cov nyiaj tau los ntawm 4.68 billion RMB thiab 10.35 billion RMB hauv 2020 thiab 2021, raws li, qhia txog kev loj hlob ntawm 82.38% thiab 121.18% xyoo-rau-xyoo. Txog thaum kawg ntawm Lub Peb Hlis 2022, lub tuam txhab muaj tag nrho ntawm 22,276 lub khw, ua rau nws yog cov saw loj tshaj plaws hauv Tuam Tshoj txoj kev lag luam tshuaj yej haus. Nws lub khw network nthuav dav tag nrho 31 lub xeev, thaj chaw tswj hwm tus kheej, thiab cov nroog hauv Suav teb, nrog rau cov tebchaws xws li Nyab Laj thiab Indonesia.
Nyob rau hauv xyoo tas los no, Mixue Ice City lub hom lag luam kev cuam tshuam thiab kev lees paub tau nce, thiab nrog kev hloov kho txuas ntxiv rau lawv cov dej haus, lub tuam txhab kev lag luam tau nrawm dua. Daim ntawv tshaj tawm nthuav tawm tias cov khw muag khoom franchise thiab ib lub khw muag khoom tau loj hlob, dhau los ua qhov tseem ceeb hauv lub tuam txhab cov nyiaj tau los loj hlob.
Mixue Ice City tau tsim "kev tshawb fawb thiab kev tsim khoom, chaw khaws khoom thiab kev xa khoom, thiab kev tswj hwm kev lag luam" kev lag luam kev lag luam, thiab ua haujlwm raws li "cov saw ncaj qha raws li kev taw qhia, franchise saw raws li lub cev loj" qauv. Nws khiav cov tshuaj yej haus "Mixue Ice City," lub kas fes chain "Lucky Coffee," thiab cov dej khov nab kuab "Jilatu," muab ntau yam dej qab zib tshiab thiab dej khov.
Lub tuam txhab ua raws li nws lub hom phiaj ntawm "cia txhua tus neeg hauv ntiaj teb tau txais txiaj ntsig zoo, pheej yig deliciousness" nrog rau tus nqi nruab nrab ntawm 6-8 RMB. Lub tswv yim ntawm tus nqi no nyiam cov neeg siv khoom kom nce lawv qhov kev yuav khoom ntau zaus thiab txhawb nqa kev nthuav dav mus rau hauv cov nroog qis dua, ua rau Mixue Ice City yog lub teb chaws nyiam cov tshuaj yej haus cawv.
Txij li xyoo 2021, raws li kev lag luam hauv lub tebchaws tau ruaj khov thiab cov neeg siv khoom xav tau nce ntxiv, Mixue Ice City tau ua tiav cov nyiaj tau los loj hlob zoo vim nws cov khoom "siab zoo, pheej yig" cov tswv yim. Qhov kev vam meej no qhia txog qhov ua tau zoo ntawm nws cov "cov paj laum qis, cov ntim siab" tus nqi zoo thiab cov qauv ntawm kev xav tau hauv tsev.
Tsis tas li ntawd, lub tuam txhab ua raws li cov neeg siv khoom nyiam, txuas ntxiv qhia cov khoom tshiab uas ua raws li cov nyiam nyiam. Los ntawm kev sib txuas cov khoom lag luam thiab cov txiaj ntsig tau zoo, nws ua kom zoo dua nws cov khoom tsim kom muaj txiaj ntsig zoo. Raws li daim ntawv tshaj tawm, lub tuam txhab cov nyiaj tau los ntawm cov tswv cuab yog kwv yees li 1.845 billion RMB hauv 2021, nce 106.05% ntawm xyoo dhau los. Lub tuam txhab tau tsim cov khoom lag luam nrov xws li Magic Crunch Ice Cream, Shaky Milkshake, Ice Fresh Lemon Water, thiab Pearl Milk Tea, thiab tau tsim cov khw muag khoom txias txias hauv xyoo 2021, txhawb kev muag khoom hauv khw.
Daim ntawv tshaj tawm kuj tseem hais txog Mixue Ice City qhov ua tiav kev lag luam saw zoo, suav nrog cov chaw tsim khoom tus kheej, cov chaw tsim khoom siv raw khoom, thiab cov chaw khaws khoom thiab chaw xa khoom thoob plaws ntau qhov chaw. Qhov kev teeb tsa no ua kom muaj kev nyab xeeb ntawm cov khoom siv raw khoom thaum khaws cov nqi qis thiab txhawb nqa lub tuam txhab tus nqi zoo.
Hauv kev tsim khoom, lub tuam txhab tau tsim cov chaw tsim khoom hauv cov chaw tsim khoom tseem ceeb los txo cov khoom thauj khoom poob thiab kev yuav khoom, txhim kho cov khoom ceev, thiab tswj kom zoo thiab pheej yig. Hauv kev xa khoom, txij li lub Peb Hlis 2022, lub tuam txhab tau teeb tsa cov chaw khaws khoom thiab chaw xa khoom hauv 22 lub xeev thiab tau tsim lub network logistics thoob tebchaws, txhim kho kev ua haujlwm thiab txo lub sijhawm xa khoom.
Tsis tas li ntawd, Mixue Ice City tau tsim kom muaj kev tswj hwm kev noj qab haus huv thiab kev nyab xeeb ntawm zaub mov, suav nrog kev xaiv cov neeg muag khoom nruj, cov khoom siv thiab cov neeg ua haujlwm tswj hwm, cov khoom siv sib xws, thiab kev saib xyuas cov khw muag khoom.
Lub tuam txhab tau tsim ib lub lag luam lag luam zoo matrix, siv ob qho tib si hauv online thiab offline. Nws tau tsim cov nkauj Mixue Ice City thiab "Snow King" IP, dhau los ua kev nyiam ntawm cov neeg siv khoom. Cov yeeb yaj kiab "Snow King" tau txais ntau dua 1 billion views, thiab cov nkauj ntsiab lus muaj ntau dua 4 billion plays. Lub caij ntuj sov no, lub hashtag "Mixue Ice City Blackened" topped lub hot search list on Weibo. Lub tuam txhab kev lag luam hauv online tau nthuav dav nws lub hom phiaj kev lag luam, nrog rau tag nrho kwv yees li 30 lab tus neeg ua raws thoob plaws nws WeChat, Douyin, Kuaishou, thiab Weibo platforms.
Raws li iMedia Consulting, Tuam Tshoj tus tsim-rau-order tshuaj yej haus kev lag luam loj hlob los ntawm 29.1 billion RMB nyob rau hauv 2016 mus rau 279.6 billion RMB nyob rau hauv 2021, nrog ib tug compound txhua xyoo kev loj hlob ntawm 57.23%. Kev lag luam yuav tsum tau nthuav dav ntxiv mus rau 374.9 billion RMB los ntawm 2025. Kev lag luam kas fes tshiab thiab ice cream kuj muaj peev xwm loj hlob.
Post lub sij hawm: Aug-16-2024