1. Meituan Khoom noj khoom haus npaj yuav tshaj tawm hauv Hangzhou thaum Lub Kaum Hli
Meituan Khoom noj khoom haus tab tom npaj kev nthuav dav tseem ceeb.
Cov ntaub ntawv tshwj xeeb los ntawm DIGITOWN tau tshaj tawm tias Meituan Cov Khoom Muag tau teem rau hauv Hangzhou thaum Lub Kaum Hli.Tam sim no, ntawm kev nrhiav neeg ua haujlwm thib peb, Meituan Khoom noj khoom haus tau pib ntiav rau kev txhim kho qhov chaw thiab cov neeg ua haujlwm txhawb nqa hauv av hauv Hangzhou, suav nrog ntau lub nroog.Cov ntawv tshaj tawm txoj haujlwm tshwj xeeb hais txog "lub nroog tshiab, kev ua lag luam dawb, ntau lub sijhawm."
Nws yog ib qho tsim nyog sau cia tias ua ntej, muaj cov lus ceeb toom ntawm Meituan Cov Khoom Muag Khoom Noj yuav nkag mus rau lwm lub nroog East Tuam Tshoj xws li Nanjing thiab Wuxi, qhia txog kev tsom mus rau kev ua kom nws muaj nyob hauv East China lag luam.
Thaum Lub Ob Hlis Ntuj xyoo no, Meituan Cov Khoom Muag tau rov pib dua nws qhov kev ncua yav dhau los rau kev tshaj tawm hauv Suzhou txij thaum ntxov xyoo tas los thiab npaj yuav nthuav dav nws cov lag luam e-lag luam tshiab rau ntau lub nroog hauv East China.
Tsis ntev tom qab ntawd, Meituan Cov Khoom Muag Khoom Noj tau tuav lub rooj sib tham cov khoom lag luam hu ua "Sau Momentum for Instant Retail, Technology Empowering Win-Win."Nyob rau ntawm lub rooj sib tham, Meituan Khoom noj khoom haus tus thawj coj ua lag luam Zhang Jing tau hais tias Meituan Khoom noj khoom haus yuav txuas ntxiv siv thev naus laus zis los txhawb cov khw muag khoom, txhawm rau pab 1,000 cov khoom lag luam tshiab ua tiav kev muag khoom ntau dua 10 lab yuan.
Thaum lub Cuaj Hlis 12, Meituan tau tshaj tawm tsab ntawv qhib sab hauv tshaj tawm cov npe tshiab ntawm kev txhim kho txuj ci thiab kev txhawb nqa rau xyoo 2023, txhawb tsib tus thawj tswj hwm rau lwm tus thawj tswj hwm, suav nrog Zhang Jing, tus thawj coj ntawm kev faib khoom noj.
Cov kev coj ua no qhia meej meej tias Meituan muab qhov tseem ceeb rau nws txoj kev lag luam khoom noj thiab muaj kev cia siab zoo rau nws, qhia tias ntau lub sijhawm thiab kev siv zog yuav raug nqis peev hauv kev tsim cov lag luam no.
Txij li thaum pib ntawm lub xyoo no, Meituan Khoom noj khoom haus tau nthuav dav sai.Txog tam sim no, nws tau pib ua haujlwm tshiab hauv thaj chaw ntawm cov nroog thib ob xws li Wuhan, Langfang, thiab Suzhou, txuas ntxiv nce nws txoj kev lag luam hauv kev lag luam e-lag luam tshiab.
Hais txog cov txiaj ntsig, Meituan Khoom noj khoom haus tau pom kev txhim kho nyob rau hauv ob qho tib si SKU suav thiab kev ua tiav kev ua tiav hauv ob xyoos dhau los.
Cov neeg siv niaj hnub ntawm Meituan Cov Khoom Muag yuav pom tias xyoo no, ntxiv rau cov khoom tshiab, lub platform tau ntxiv ntau yam khoom siv niaj hnub thiab cov khoom siv tu tus kheej.Cov ntaub ntawv qhia tau hais tias Meituan Khoom noj khoom haus SKU suav tau tshaj 3,000 thiab tseem nthuav dav.
Hauv cov khoom lag luam tshiab ib leeg, Meituan Cov Khoom Muag boasts tshaj 450 tus neeg muag khoom ncaj qha, ze li 400 qhov chaw xa khoom ncaj qha, thiab ntau dua 100 qhov chaw tsim khoom digital, kom ntseeg tau tias muaj kev ruaj ntseg los ntawm qhov chaw.
Hais txog kev ua tiav kev xa khoom, Meituan Khoom noj khoom haus tau txais kev txhim kho tseem ceeb xyoo tas los, rov ua nws tus kheej ua 30-feeb xa khoom ceev ceev.Cov ntaub ntawv raug cai qhia tias ntau dua 80% ntawm Meituan Cov Khoom Muag Khoom Muag tuaj yeem xa tuaj tsis pub dhau 30 feeb, nrog rau cov nqi raws sij hawm nce los ntawm 40% thaum lub sijhawm siab tshaj.
Txawm li cas los xij, nws paub zoo tias kev ua tiav 30-feeb xa khoom yog qhov nyuaj.Meituan Cov Khoom Muag Khoom Muag raws li 30-feeb ceev xa khoom lub khw yuav tsum muaj peev xwm xa khoom muaj zog, uas yog lub zog ntawm Meituan.Cov ntaub ntawv qhia tau hais tias xyoo 2021, Meituan muaj 5.27 lab tus neeg caij tsheb, thiab hauv 2022, tus lej no tau nce ze li ib lab rau 6.24 lab, nrog lub platform ntxiv 970,000 tus neeg caij tsheb tshiab hauv ib xyoos.
Yog li, nws yog pov thawj tias Meituan Cov Khoom Muag muaj kev sib tw zoo thiab muaj txiaj ntsig zoo hauv ob qho tib si khoom muag thiab xa khoom.Raws li kev lag luam txuas ntxiv nthuav dav, Meituan Khoom noj khoom haus yuav tsim kom muaj peev xwm ntau dua rau kev lag luam e-lag luam tshiab.
2. Fresh E-Commerce dhau los ua kev ua si rau Giants
Kev lag luam e-lag luam tshiab tau ntsib cov teeb meem uas tsis tau muaj dhau los hauv ob xyoos dhau los.
Txawm li cas los xij, txij li thaum pib ntawm lub xyoo no, nrog Freshippo (Hema) thiab Dingdong Maicai tshaj tawm cov txiaj ntsig, kev lag luam zoo li tau nkag mus rau theem tshiab, pom kev cia siab ntev.
Tsis ntev tom qab ntawd, cov tuam txhab loj xws li Alibaba, JD.com, thiab Meituan tau pib ua kom lawv cov kev siv zog hauv kev lag luam e-lag luam tshiab, ua cim pib ntawm kev sib tw tshiab.
Ntxiv rau Meituan Cov Khoom Muag tau hais ua ntej, Taobao Khoom noj thiab JD Khoom noj khoom haus tau tsom mus rau cov khw muag khoom tam sim thiab cov qauv tsev rau pem hauv ntej, feem.
Hais txog Taobao Cov Khoom Muag, nyob rau lub Tsib Hlis xyoo no, Alibaba tau koom ua ke "TaoCaiCai" thiab "TaoXianDa" rau hauv "Taobao Khoom Noj."Txij thaum ntawd los, Taobao Cov Khoom Muag tau pib muab "1-teev xa khoom hauv tsev" thiab "hnub tom ntej tuaj tos" cov kev pabcuam rau cov khoom tshiab hauv ntau dua 200 lub nroog thoob tebchaws.
Nyob rau tib lub hlis, "Taobao Khoom noj khoom haus" tau pib lub chaw muag tshuaj 24-teev, cog lus tias yuav xa mus tsev sai tshaj 30 feeb.Lub sijhawm ntawd, tus neeg sawv cev ntawm Taobao Cov Khoom Muag tau hais tias Taobao Cov Khoom Muag tau koom tes nrog ntau dua 50,000 lub khw muag khoom offline, suav nrog Dingdang Kuaiyao, LaoBaiXing, YiFeng, thiab QuanYuanTang, kom tau raws li cov kev xav tau tshuaj niaj hnub ntawm cov neeg siv khoom.
Tsis tas li ntawd nyob rau lub Tsib Hlis, Alibaba tau koom ua ke nws Tmall Supermarket, TaoCaiCai, TaoXianDa, thiab cov lag luam khoom noj tshiab los tsim "Supermarket Business Development Center" hauv nws lub khw muag khoom hauv zos.
Cov kev txav no los ntawm Alibaba qhia tau hais tias nws txoj kev lag luam e-lag luam tshiab tau nce zuj zus.
Nyob rau sab JD Khoom noj khoom haus, lub tuam txhab tau twv ntawm qhov feem ntau tsis pom zoo rau pem hauv ntej-kawg warehouse qauv.Nyob rau lub Rau Hli xyoo no, JD.com tau tsim nws Lub Tsev Haujlwm Saib Xyuas Kev Lag Luam Tshiab thiab koom ua lag luam xws li Xya Fresh thiab Jingxi Pinpin rau hauv ib chav ua lag luam ywj pheej, ntxiv rau nws cov khw muag khoom offline thiab tshawb nrhiav cov qauv tshiab.
Lub sij hawm xa tuaj: Plaub Hlis-04-2024