Taobao khoom noj khoom haus cov neeg ua hauj lwm tshiab thiab kev nthuav dav ua lag luam
Tsis ntev los no, cov npe sau ua haujlwm ntawm cov haujlwm thib peb tau qhia tias Taobao cov khoom lag luam yog ntiav cov lag luam kev lag luam (BD) hauv Shanghai, tshwj xeeb nyob rau hauv Jiading District. Lub luag haujlwm tseem ceeb yog "tsim thiab txhawb Taocai pab pawg thawj coj." Tam sim no, TAOBOO cov khoom noj khoom haus npaj yuav npaj rau hauv Shanghai Mini-program thiab Taobao app tsis tau pom cov pab pawg cov ntsiab lus hauv Shanghai.
Xyoo no, kev lag luam e-kev lag luam tshiab tau kav kev cia siab, nrog cov Gians loj loj xws li Alibaba, MD.com rov nkag mus rau tom khw. Khw muag khoom lub voj voog tau kawm tias JD.com launched JD cov khoom muag khoom noj mov thaum pib ntawm lub xyoo thiab muaj txij li rov qab pib nws cov qauv khoom hauv ntej. Meituan cov khoom lag luam kuj tseem rov pib dua nws cov phiaj xwm kev nthuav dav xyoo no, yog li Suzan, yog li Suzhou, yog li nce nws cov lag luam sib koom ua lag luam.
Raws li cov pab pawg tshawb fawb ua lag luam Yog li ntawd, nrog e-kev lag luam Giants nkag mus hauv kev ua lag luam, kev sib tw hauv cov e-lag luam tshiab hauv E-lag luam tau cia siab tias yuav muaj kev ntxhov siab.
01 Kev Sib Ntaus Khiav
Tshiab e-lag luam yog ib zaug ib qho kev sib tw sab saum toj hauv cov lag luam hauv ntiaj teb. Hauv kev lag luam, 2012 suav tias yog "thawj xyoo ntawm e-kev lag luam tshiab," nrog cov platform loj xws li JD.com, SF nthuav qhia, alibaba, thiab suning sib sau lawv tus kheej cov platform tshiab. Pib nyob rau xyoo 2014, nrog nkag ntawm lub peev kev ua lag luam, tshiab e-kev lag luam nkag mus rau lub sijhawm ntawm kev loj hlob sai. Cov ntaub ntawv qhia tau hais tias kev lag luam cov kev hloov pauv ntawm 123.07% rau xyoo ntawd ib leeg.
Tom qab ob peb xyoos kev txhim kho, txoj kev tshiab tshiab sawv hauv 2019 nrog Rise of Pab Pawg Zej Zog yuav khoom. Lub sijhawm ntawd, platforms zoo li Meyuan chaw muag khoom, Dingdong Maicai, thiab MissFresh pib tus nqi kev tsov kev rog. Qhov kev sib tw yog ib qho txhaum tshwj tseg. Xyoo 2020, cov thoob ntiaj teb tau muab lwm txoj hauv kev rau cov khoom lag luam e-lag luam tshiab, nrog kev ua lag luam txuas ntxiv nthuav dav thiab kev sib pauv volumes loj hlob.
Txawm li cas los xij, tom qab 2021, txoj kev loj hlob ntawm e-lag luam tshiab qeeb, thiab cov tsheb sib npaug tau sab sab. Ntau cov tuam txhab e-incerce E-Incertance pib kev teeb tsa, kaw cov khw muag khoom, thiab txo lawv txoj haujlwm. Tom qab ze li ib xyoo caum ntawm kev txhim kho, feem ntau feem ntau ntawm cov tuam txhab lag luam tshiab tseem tawm tsam kom muaj txiaj ntsig. Cov txheeb cais tau qhia tias nyob hauv cov tuam txhab e-indance tshiab hauv tsev, tsuas yog 4% so txawm tias, thiab tsuas yog 1% yog muaj txiaj ntsig.
Cov xyoo tas los kuj nyuaj rau kev lag luam e-lag luam tshiab, nrog kev teeb tsa ntau zaus thiab kaw. MissFresh tsis ua haujlwm nws lub app, shihuituan tsaus muag, chengxin walvenan hloov, thiab Xideheng YoXuan kaw thiab nteg tawm cov neeg ua haujlwm. Txawm li cas los xij, nkag mus rau 2023, nrog Freshippo tig tau txais txiaj ntsig thiab cov khoom lag luam Gaap Net thawj zaug rau Q4 Kev Lag Luam Gaap Net thawj zaug rau kev txhim kho theem tshiab.
Xyoo pib no, JD Brocy nyob ntsiag to pib, thiab Dingdong Maicai tau tuav lub rooj sab laj Vendor, npaj rau cov haujlwm loj. Tom qab, Mayuan cov khoom noj tshaj tawm nws cov kev nthuav dav rau hauv Suzhou, thiab hauv lub Tsib Hlis, Taocai raug xaiv los ua ke Taocai nrog cov xuab moos Taoxianda. Cov kev txav no qhia tau tias kev lag luam e-lag luam tshiab tab tom hloov pauv tshiab.
02 showcasing lub peev xwm
Kom meej meej, los ntawm kev ua lag luam loj thiab yav tom ntej Kev Txhim Kho Kev Txhim Kho, Kev Lag Luam Tshiab sawv cev rau lub sijhawm tseem ceeb. Yog li ntawd, cov platform loj yog nquag kho lossis txhim kho lawv cov ntawv ua lag luam hauv daim teb no.
JD Brocery Relaunches Pem Hauv Ntej Xis:Khw muag khoom tau kawm tias thaum ntxov xyoo 2016, JD.com tau tso tawm cov phiaj xwm kev npaj ua tshiab, tab sis cov txiaj ntsig tau tsawg heev, nrog kev ua kom sov so. Txawm li cas los xij, xyoo no, nrog "kev txhawb siab" ntawm kev lag luam e-lag luam tshiab, JD.com tau nrawm nws cov letout hauv daim teb no. Thaum pib ntawm lub xyoo, jd muag khoom noj mov ntsiag to, thiab tsis ntev tom qab, ob lub chaw khaws khoom hauv ntej tau pib ua haujlwm hauv Beijing.
Pem Hauv Ntej Warehouses, lub tswv yim kev ua haujlwm tshiab hauv xyoo tas los, txawv los ntawm cov khoom lag luam ib txwm muaj los ntawm cov neeg tau txais kev pab hauv cov zej zog. Qhov no coj kev mus ncig ua si zoo dua rau cov neeg siv khoom tab sis kuj nce av thiab cov nqi zog rau lub platform, uas yog vim li cas ntau yam tsis ntseeg pem hauv ntej.
Rau JD.com, nrog nws cov peev txheej muaj zog thiab logistics system, cov kev cuam tshuam no muaj tsawg heev. Rov qab ua haujlwm pem hauv ntej ua ntej jd Cov Khoom Muag Khoom Muag Yav tas los ua haujlwm dhau los ua haujlwm rau tus kheej, muab nws kev tswj hwm ntau. Yav dhau los, JD Brocess ua haujlwm ntawm cov tub luam hauv lub plhaw plhaw, Dingdong Maica, SAM's Club, Pejthuam, thiab Walmart.
Meituan cov khoom noj khoom haus nthuav dav:Khw muag khoom tau kawm tias Mineituan kuj tau nrawm nws cov qauv tshiab e-lag luam xyoo no. Txij thaum Lub Ob Hlis, Meituan cov khoom lag luam tau rov ua nws txoj kev npaj nthuav dav. Tam sim no, nws tau tsim tawm cov lag luam tshiab hauv cov nroog ntawm cov nroog thib ob zoo li Wuhan, Langfang, thiab Suzhou, nce nws cov lag luam feem hauv cov tshiab e-lag luam.
Nyob rau hauv cov nqe lus ntawm cov khoom lag luam, Mineuan cov khoom muag tau nthuav nws cov SKU. Dhau li ntawm cov zaub thiab txiv hmab txiv ntoo, nws tam sim no muaj ntau yam yuav tsum tau muaj dua tshiab, nrog SKU tshaj 3,000. Cov ntaub ntawv qhia tau qhia tau hais tias feem ntau ntawm MEATUAL tshiab qhib rau pem hauv ntej chaw muag khoom hauv 2022 yog cov chaw ua haujlwm loj ntawm ntau tshaj 800 square metres. Nyob rau hauv cov nqe lus ntawm SKU thiab cov chaw khaws khoom loj, MEITUAL yog ze rau nruab nrab-rau-loj lub tsev loj.
Ntxiv mus, khw muag khoom pom tias tsis ntev los no, Mitituan tus xa khoom tshaj tawm kom ntxiv dag zog rau cov kev koom tes zoo ecosystem, koom tes nrog SF Express, Flashex, thiab UU Khiav. Kev sib koom tes no, sib koom ua ke nrog Mineituan tus kheej lub cev xa khoom, yuav tsim tus neeg nplua nuj xa khoom rau cov tub lag luam, qhia tias yog kev sib tw los ntawm kev sib tw hauv kev ua haujlwm tam sim.
Taobao cov khoom noj khoom haus tsom rau cov khw muag khoom sai:Hauv lub Tsib Hlis, Alibaba sib xyaw nws lub zej zog e-ua lag luam platform Taoci nrog nws cov khw muag khoom Instant Platform Taoxianda, txhim kho nws rau Taobao cov khoom noj khoom haus.
Tam sim no, Taobao app Homepage tau pib tsim lub Taobao cov khoom noj khoom haus "thiab" Kev Pabcuam Muag Khoom "tshiab rau cov neeg siv hauv tebchaws. Rau cov platform, kev sib koom ua lag luam hauv zos muaj feem xyuam nrog cov neeg siv khoom 'ib-nres khw thiab txhawb lawv cov kev ua lag luam ntxiv.
Nyob rau tib lub sijhawm, kev lag luam hauv zos cov lag luam muaj feem xyuam rau kev sib cais thiab txo cov nqi xa khoom. Yav dhau los, lub taub hau ntawm TaoAo cov khoom noj uas tseem ceeb rau kev sib deev thiab txhim kho yog ua kom Taobao cov khoom pheej yig dua, fresher, thiab yooj yim dua rau cov neeg siv khoom. Tsis tas li ntawd, rau TAOBOO, qhov no ntxiv txhim kho nws qhov kev ua lag luam zoo nkauj tshaj plaws hauv thaj chaw muaj thaj tsam ecosystem.
03 Cov Khoom Zoo Tseem Ceeb
Hauv ob peb xyoos dhau los, cov tshiab E-lag luam tshiab lag luam muaj feem ntau ua raws li cov nyiaj-hlawv thiab av-thawb tus qauv. Thaum tau txais kev pab txo qis, cov neeg siv zoo li rov qab mus rau cov chaw ua haujlwm offline. Yog li ntawd, yuav ua li cas txhawm rau txhawm rau kom muaj txiaj ntsig tau txais txiaj ntsig tau muaj qhov teeb meem perennial rau cov kev lag luam e-lag luam tshiab. Raws li cov e-lag luam tshiab tau teeb tsa dua, khw muag khoom ntseeg tias qhov kev sib tw tshiab yuav tsis muaj nqi los ntawm tus nqi rau qhov zoo rau ob qho laj thawj:
Ua ntej, nrog kev lag luam ua cov kev tswj hwm ntau dua, nqe kev tsov kev rog yog tsis tsim nyog rau kev ua lag luam tshiab. Khw muag khoom tau kawm tias txij li qhov kawg ntawm 2020, Lub Xeev cov thawj coj tau coj tus cwjpwm zoo li tus nqi hauv zej zog, tus nqi sib tw, thiab nqe dag, thiab nqe dag, thiab nqe lus dag tus nqi. Scenes zoo li "Yuav zaub rau 1 Cent" lossis "yuav cov zaub hauv qab tus nqi them" tau ploj mus. Nrog rau cov kev kawm dhau los kawm, cov khoom lag luam e-luam tawm tshiab yuav tso tseg "tus nqi qis" txawm tias lawv cov kev nthuav dav tsis hloov pauv. Kev sib tw tshiab ntawm kev sib tw yuav yog hais txog leej twg tuaj yeem muab cov kev pabcuam zoo dua thiab cov khoom lag luam ntau dua.
Qhov thib ob, kev hloov kho cov hloov kho cov neeg cov neeg siv khoom kom nce qib khoom zoo. Nrog kev ua neej hloov kho thiab kev siv cov qauv ntxiv, cov neeg siv khoom siv kev yooj yim, kev ua phooj ywg ib puag ncig, ua rau muaj kev nce qib ib puag ncig ntawm cov e-lag luam tshiab. Rau cov neeg siv khoom nrhiav kev ua neej zoo, zaub mov zoo thiab kev nyab xeeb tau ua ntau qhov tseem ceeb, nthuav qhia lawv cov kev noj haus txhua hnub. Cov platform e-ua lag luam tshiab yuav tsum tsom rau cov neeg siv khoom thiab cov khoom lag luam zoo, sib xyaw ua ke tawm hauv kev sib tw.
Ib qho ntxiv, cov khw muag khoom ntseeg tau tias peb lub xyoos dhau los, cov neeg siv khoom tus cwj pwm tau rov ua dua. Kev nce ntawm nyob e-kev lag luam nyuaj rau cov txee tso quav E-kev lag luam, paving txoj kev rau kev siv ntau dua thiab kev xav. Tam sim no cov kev lag luam tam sim no, thaum hais txog kev xav tau tam sim no, tseem ua yeeb yam tseem ceeb nyob rau lub sijhawm tshwj xeeb, thaum kawg nrhiav lawv cov niche.
Raws li ib tus neeg sawv cev ntawm cov pheej yig thiab tseem ceeb, khoom noj khoom haus tuaj yeem muab cov tsheb khiav thiab kev txiav txim txaus rau cov kev ntxhov siab hauv tsheb. Nrog cov ntsiab lus kev lag luam hloov tshiab thiab cov khoom noj yav tom ntej noj zaub mov yuav dhau los ua cov nyom tseem ceeb rau Giants. Kev lag luam e-kev lag luam tshiab yuav ntsib txawm tias kev sib tw sib tw ua ntej.
Lub Sijhawm Post: Jul-04-2024