Taobao Cov Khoom Muag Khoom Muag Tshiab thiab Kev Lag Luam nthuav dav
Tsis ntev los no, cov npe ua haujlwm ntawm kev nrhiav neeg ua haujlwm thib peb qhia tias Taobao Cov Khoom Noj yog ntiav cov neeg tsim khoom lag luam (BD) hauv Shanghai, tshwj xeeb hauv Jiading District.Lub luag haujlwm tseem ceeb yog "tsim thiab txhawb nqa Taocai cov thawj coj hauv pawg."Tam sim no, Taobao Khoom noj khoom haus tab tom npaj yuav tshaj tawm hauv Shanghai, tab sis nws cov WeChat mini-program thiab Taobao app tseem tsis tau qhia pab pawg cov ntsiab lus hauv Shanghai.
Xyoo no, kev lag luam e-lag luam tshiab tau muaj kev cia siab, nrog cov lag luam e-lag luam loj xws li Alibaba, Meituan, thiab JD.com rov nkag mus rau hauv kev ua lag luam.Lub voj voog khw muag khoom tau kawm tias JD.com tau tsim JD Khoom noj khoom haus thaum pib ntawm lub xyoo thiab txij li tau rov pib dua nws cov qauv tsev rau khoom pem hauv ntej.Meituan Khoom noj khoom haus tseem rov pib dua nws cov phiaj xwm nthuav dav ua ntej xyoo no, txuas ntxiv nws txoj kev lag luam mus rau thaj chaw tshiab hauv lub nroog thib ob xws li Wuhan, Langfang, thiab Suzhou, yog li nce nws txoj kev lag luam hauv kev lag luam e-lag luam tshiab.
Raws li Tuam Tshoj Kev Tshawb Fawb Kev Lag Luam Group, kev lag luam tau kwv yees kom ncav cuag li 100 billion yuan los ntawm 2025. Txawm hais tias Missfresh tsis ua tiav, qhov txiaj ntsig ntawm Dingdong Maicai tau muab kev lag luam ntseeg siab.Yog li ntawd, nrog kev lag luam e-lag luam loj nkag mus rau hauv kev ua lag luam, kev sib tw hauv kev lag luam e-lag luam tshiab yuav tsum ua kom hnyav dua.
01 Sib ntaus sib tua Reignites
Kev lag luam e-lag luam tshiab yog ib qho kev sib tw sab saum toj hauv lub ntiaj teb ua lag luam.Hauv kev lag luam, 2012 yog suav tias yog "thawj xyoo ntawm kev lag luam e-lag luam tshiab," nrog cov platforms loj xws li JD.com, SF Express, Alibaba, thiab Suning tsim lawv tus kheej lub platform tshiab.Pib xyoo 2014, nrog rau kev nkag ntawm lub lag luam peev, tshiab e-lag luam nkag mus rau lub sijhawm ntawm kev loj hlob sai.Cov ntaub ntawv qhia tau hais tias kev lag luam kev lag luam ntim kev loj hlob nce mus txog 123.07% xyoo ntawd ib leeg.
Tom qab ob peb xyoos ntawm txoj kev loj hlob, ib qho kev hloov tshiab tau tshwm sim hauv 2019 nrog kev nce ntawm pawg neeg yuav khoom hauv zej zog.Lub sijhawm ntawd, cov platforms zoo li Meituan Khoom noj khoom haus, Dingdong Maicai, thiab Missfresh pib ua tsov rog hnyav.Qhov kev sib tw tau nruj heev.Xyoo 2020, kev sib kis tau muab lwm txoj hauv kev rau kev lag luam e-lag luam tshiab, nrog rau kev lag luam txuas ntxiv nthuav dav thiab kev lag luam loj zuj zus.
Txawm li cas los xij, tom qab xyoo 2021, qhov kev loj hlob ntawm kev lag luam e-lag luam tshiab tau qeeb, thiab cov nyiaj faib tawm tau ploj mus.Ntau lub tuam txhab lag luam e-lag luam tshiab tau pib ua haujlwm, kaw cov khw muag khoom, thiab txo lawv txoj haujlwm.Tom qab ze li ntawm kaum xyoo ntawm txoj kev loj hlob, feem coob ntawm cov tuam txhab e-lag luam tshiab tseem tawm tsam kom tau txais txiaj ntsig.Kev txheeb cais qhia tau hais tias nyob rau hauv lub teb chaws tshiab e-lag luam teb, 88% ntawm cov tuam txhab uas muag poob nyiaj, tsuas yog 4% tawg, thiab tsuas yog 1% tau txais txiaj ntsig.
Xyoo tas los kuj tseem nyuaj rau kev lag luam e-lag luam tshiab, nrog kev ua haujlwm tsis tu ncua thiab kaw.Missfresh nres nws lub app, Shihuituan vau, Chengxin Youxuan hloov, thiab Xingsheng Youxuan kaw thiab tso cov neeg ua haujlwm.Txawm li cas los xij, nkag mus rau xyoo 2023, nrog Freshippo tig tau txais txiaj ntsig thiab Dingdong Maicai tshaj tawm nws thawj GAAP cov nyiaj tau los rau Q4 2022, thiab Meituan Khoom noj khoom haus ze li tawg, tshiab e-lag luam zoo li yuav nkag mus rau theem tshiab ntawm kev txhim kho.
Thaum pib ntawm lub xyoo no, JD Khoom noj khoom haus ntsiag to pib, thiab Dingdong Maicai tau tuav lub rooj sib tham ntawm cov neeg muag khoom, npaj rau kev ua haujlwm loj.Tom qab ntawd, Meituan Cov Khoom Muag tau tshaj tawm nws qhov kev nthuav dav rau hauv Suzhou, thiab hauv lub Tsib Hlis, Taocai tau rov ua lag luam raws li Taobao Khoom noj khoom haus, kev sib koom ua ke rau hnub tom ntej tus kheej tuaj tos Taocai nrog kev pabcuam xa khoom txhua teev Taoxianda.Cov kev txav no qhia tau tias kev lag luam e-lag luam tshiab tau hloov pauv tshiab.
02 Qhia Txog Kev Txawj Ntse
Kom meej meej, los ntawm kev lag luam loj thiab kev loj hlob yav tom ntej, kev lag luam e-lag luam tshiab sawv cev rau lub sijhawm tseem ceeb.Yog li ntawd, cov tshiab tshiab platforms nquag kho lossis txhim kho lawv cov kev lag luam layouts hauv daim teb no.
JD Khoom noj khoom haus Relaunches pem hauv ntej Warehouses:Lub voj voog khw muag khoom tau kawm tias thaum ntxov li 2016, JD.com tau tso tawm cov phiaj xwm tshiab rau kev lag luam e-lag luam, tab sis cov txiaj ntsig tau tsawg, nrog kev txhim kho tsis zoo.Txawm li cas los xij, xyoo no, nrog rau "kev txhawb siab" ntawm kev lag luam e-lag luam tshiab, JD.com tau nrawm nws cov qauv hauv daim teb no.Thaum pib ntawm lub xyoo, JD Khoom noj khoom haus ntsiag to pib, thiab tsis ntev tom qab ntawd, ob lub tsev khaws khoom pem hauv ntej tau pib ua haujlwm hauv Beijing.
Pem hauv ntej warehouses, ib tug tshiab kev khiav hauj lwm qauv nyob rau hauv xyoo tas los no, txawv ntawm cov tsoos warehouses nyob deb ntawm lub davhlau ya nyob twg cov neeg siv khoom los ntawm nyob ze cov zej zog.Qhov no ua rau muaj kev lag luam zoo dua rau cov neeg siv khoom tab sis kuj tseem muaj av ntau dua thiab cov nqi zog rau lub platform, uas yog vim li cas ntau tus neeg tsis ntseeg txog cov qauv hauv tsev rau pem hauv ntej.
Rau JD.com, nrog nws cov peev txheej muaj zog thiab kev thauj mus los, cov kev cuam tshuam no tsawg heev.Relaunching pem hauv ntej warehouses complements JD Khoom noj khoom haus yav dhau los unreachable nws tus kheej ua ntu, muab nws ntau tswj.Yav dhau los, JD Khoom noj khoom haus tau ua haujlwm ntawm cov qauv sib sau ua ke, suav nrog cov neeg lag luam thib peb xws li Yonghui Superstores, Dingdong Maicai, Freshippo, Sam's Club, Pagoda, thiab Walmart.
Meituan Khoom noj khoom haus nthuav dav heev:Lub voj voog khw muag khoom tau kawm tias Meituan kuj tau ua kom nws txoj kev lag luam e-lag luam tshiab xyoo no.Txij li thaum Lub Ob Hlis, Meituan Khoom Noj Khoom Haus tau rov pib nws txoj kev npaj nthuav dav.Tam sim no, nws tau tshaj tawm cov lag luam tshiab hauv thaj chaw ntawm cov nroog thib ob xws li Wuhan, Langfang, thiab Suzhou, nce nws txoj kev lag luam hauv kev lag luam e-lag luam tshiab.
Hais txog cov khoom, Meituan Khoom noj khoom haus tau nthuav nws SKU.Dhau li ntawm zaub thiab txiv hmab txiv ntoo, nws tam sim no muaj ntau yam khoom siv txhua hnub, nrog rau SKU tshaj 3,000.Cov ntaub ntawv qhia tau hais tias feem ntau ntawm Meituan qhov tshiab qhib warehouses nyob rau hauv 2022 yog loj warehouses ntawm ntau tshaj 800 square meters.Hais txog SKU thiab warehouse loj, Meituan nyob ze rau ib nrab-rau-loj lub tsev loj.
Tsis tas li ntawd, Khw Muag Khoom Circle pom tias tsis ntev los no, Meituan Delivery tshaj tawm cov phiaj xwm los ntxiv dag zog rau nws txoj kev xa khoom sai sai, koom tes nrog SF Express, FlashEx, thiab UU Runner.Qhov kev sib koom tes no, ua ke nrog Meituan tus kheej xa khoom, yuav tsim kom muaj kev xa khoom zoo dua rau cov tub lag luam, qhia txog kev sib tw los ntawm kev sib tw rau kev koom tes hauv kev lag luam xa khoom sai.
Taobao Khoom noj khoom haus tsom mus rau Instant Retail:Nyob rau lub Tsib Hlis, Alibaba tau koom ua ke nws lub zej zog e-lag luam platform Taocai nrog nws lub khw muag khoom tam sim ntawd platform Taoxianda, hloov kho nws mus rau Taobao Khoom noj khoom haus.
Tam sim no, Taobao app homepage tau tshaj tawm qhov kev nkag mus rau Taobao Khoom noj khoom haus, muab "1-teev xa khoom" thiab "hnub tom ntej tuaj tos tus kheej" cov kev pabcuam tshiab rau cov neeg siv khoom hauv ntau dua 200 lub nroog thoob tebchaws.Rau lub platform, kev koom ua ke ntawm cov khw muag khoom lag luam hauv zos tuaj yeem ua tau raws li cov neeg siv khoom xav tau kev yuav khoom ib zaug thiab ntxiv dag zog rau lawv cov kev paub txog kev yuav khoom.
Nyob rau tib lub sijhawm, kev sib koom ua ke ntawm cov khw muag khoom lag luam hauv zos tuaj yeem ua kom tsis txhob muaj tsheb khiav tawm thiab txo tus nqi xa khoom thiab kev yuav khoom.Yav dhau los, lub taub hau ntawm Taobao Khoom noj khoom haus tau hais tias qhov laj thawj tseem ceeb rau kev sib koom ua ke thiab kev txhim kho yog ua kom Taobao Khoom noj khoom haus pheej yig dua, tshiab dua, thiab yooj yim dua rau cov neeg siv khoom.Tsis tas li ntawd, rau Taobao, qhov no ntxiv txhim kho nws tag nrho e-commerce ecosystem layout.
03 Qhov Zoo Tseem Ceeb
Hauv ob peb xyoos dhau los, kev lag luam e-lag luam tshiab tau ua raws li cov qauv nyiaj kub kub thiab av.Thaum cov nyiaj pab txo qis, cov neeg siv yuav rov qab mus rau cov khw muag khoom offline ib txwm muaj.Yog li ntawd, yuav ua li cas kom tswj tau cov txiaj ntsig tau zoo tau yog qhov teeb meem ntev rau kev lag luam e-lag luam tshiab.Raws li kev lag luam e-lag luam tshiab tau teeb tsa dua, Lub Chaw Muag Khoom Lag Luam ntseeg tias qhov kev sib tw tshiab yuav tsis hloov pauv ntawm tus nqi mus rau qhov zoo rau ob qho laj thawj:
Ua ntej, nrog rau kev ua lag luam tau tswj hwm ntau dua, kev ua tsov ua rog tsis haum rau lub lag luam tshiab.Lub voj voog khw muag khoom tau kawm tias txij li thaum kawg ntawm xyoo 2020, Lub Xeev Kev Tswj Xyuas Kev Tswj Xyuas Kev Lag Luam thiab Lub Tsev Haujlwm Saib Xyuas Kev Lag Luam tau tshaj tawm "9 qhov txwv tsis pub" rau cov pab pawg hauv zej zog yuav, tswj hwm tus cwj pwm zoo li kev pov tseg ntawm tus nqi, kev sib tsoo tus nqi, kev twv tus nqi, thiab kev dag tus nqi.Cov xwm txheej zoo li "yuav zaub rau 1 xees" lossis "yuav zaub hauv qab tus nqi" tau maj mam ploj mus.Nrog rau cov kev kawm yav dhau los, cov neeg ua lag luam e-lag luam tshiab rov nkag mus rau hauv kev lag luam yuav zoo li tso tseg "tus nqi qis" cov tswv yim txawm tias lawv cov tswv yim nthuav dav tseem tsis hloov pauv.Kev sib tw tshiab ntawm kev sib tw yuav yog hais txog leej twg tuaj yeem muab kev pabcuam zoo dua thiab cov khoom zoo dua.
Qhov thib ob, kev hloov pauv kev noj haus ua rau cov neeg siv khoom nce mus nrhiav cov khoom zoo.Nrog rau kev hloov kho txoj kev ua neej thiab hloov pauv cov qauv kev siv, cov neeg siv khoom nce ntxiv nrhiav kev yooj yim, kev noj qab haus huv, thiab ib puag ncig tus phooj ywg, uas ua rau muaj kev lag luam e-lag luam sai sai.Rau cov neeg siv khoom nrhiav kev ua neej zoo, zaub mov zoo thiab kev nyab xeeb tau dhau los ua qhov tseem ceeb, nthuav dav lawv cov kev xav tau kev noj haus txhua hnub.Kev lag luam e-lag luam tshiab yuav tsum tsom mus rau cov neeg siv khoom paub dhau los thiab cov khoom lag luam zoo, sib koom ua ke offline thiab online seamlessly kom sawv tawm hauv kev sib tw.
Tsis tas li ntawd, Khw Muag Khoom Circle ntseeg tias nyob rau peb lub xyoos dhau los, cov neeg siv khoom tus cwj pwm tau rov ua dua tshiab.Qhov nce ntawm kev lag luam e-lag luam muaj kev sib tw ua lag luam e-lag luam ib txwm muaj, ua rau txoj hauv kev rau kev xav tau ntau dua thiab kev xav.Cov khw muag khoom tam sim ntawd, thaum hais txog cov kev xav tau tam sim ntawd, kuj tau ua lub luag haujlwm tseem ceeb thaum lub sijhawm tshwj xeeb, thaum kawg nrhiav lawv cov niche.
Raws li tus neeg sawv cev ntawm tus nqi pheej yig thiab qhov tseem ceeb ntawm kev noj, khoom noj khoom haus tuaj yeem muab cov khoom muaj txiaj ntsig thiab kev txiav txim siab rau e-lag luam platforms ntsib kev ntxhov siab txog kev tsheb.Nrog cov ntsiab lus kev lag luam hloov tshiab thiab cov khoom siv sib txuas ntxiv, kev noj haus yav tom ntej yuav dhau los ua qhov tseem ceeb sib ntaus sib tua rau cov neeg loj heev.Kev lag luam e-lag luam tshiab yuav ntsib kev sib tw hnyav dua ua ntej.
Lub sij hawm xa tuaj: Plaub Hlis-04-2024