Tuam txhab Courier dhia mus rau hauv Livestream E-lag luam
Sau: Zhou Wenjun
Tau qhov twg los: E-commerce News Pro
Courier tuam txhab uas muag tam sim no venturing rau hauv livestream e-commerce.
Livestream e-lag luam tau mus txog qhov kub taub hau, nrog cov platforms zoo li JD.com thiab Taobao, nrog rau cov yeeb yaj kiab luv luv xws li Douyin thiab Kuaishou, ua tus thawj coj hauv khw. Unexpectedly, courier tuam txhab uas muag kuj dhia mus rau hauv lub fray.
Tsis ntev los no, SF Express tau ua haujlwm tshaj plaws hauv kev tshawb nrhiav kev lag luam e-lag luam. Thaum Lub Yim Hli, SF Express tau ntsiag to pib qhov kev lag luam e-lag luam nyob hauv nws qhov WeChat mini-kev pab cuam, npog txhua yam los ntawm kev ntxiv cov khoom rau lub laub, tso xaj, xa khoom, taug qab kev thauj khoom, thiab tau txais cov khoom, tag nrho hauv SF Express mini-kev pab cuam yam tsis muaj qhov yuav tsum tau hloov mus rau lwm lub platforms. Cov khoom lag luam feem ntau suav nrog cov txiv hmab txiv ntoo tshiab thiab lwm yam khoom ua liaj ua teb.
Yav dhau los, SF Express tau pab cov neeg ua liaj ua teb hauv thaj chaw tsim khoom tshiab nrhiav e-commerce influencers los txhawb lawv cov khoom thiab koom tes nrog cov tuam txhab xws li Oriental Selection rau livestream e-commerce. Tsis tas li ntawd, SF Express tau thov "Livestream E-commerce Solution +" los tshawb nrhiav txoj hauv kev los txhim kho kev lag luam e-lag luam.
Qhov tseeb, ob peb xyoos dhau los, qee lub tuam txhab xa khoom tau pib ua lag luam e-lag luam. Qhov no tsis yog SF Express thawj qhov kev tawm tsam rau hauv thaj teb. Thaum lub Tsib Hlis 2020, ZTO Express tau tuav nws thawj qhov kev tshaj tawm, nrog ZTO Pawg Thawj Tswj Hwm Lai Meisong tus kheej tau tshwm sim hauv chav livestream los txhawb qhov kev tshwm sim. Thawj hmo ntawm kev tshaj tawm, tag nrho cov muag khoom (GMV) tau tshaj 15 lab yuan, tsim ntau tshaj 1.1 lab xaj.
Thaum kawg ntawm lub Cuaj Hli xyoo no, CCTV Nyiaj Txiag tau tshaj tawm txog ZTO lub tsev khaws khoom nyob hauv e-lag luam kev ua ub no. ZTO teeb tsa chav nyob hauv nws ZTO Cloud Warehouse, qhov chaw khaws khoom, tso cai rau cov khoom muag xa tuaj hauv 24 teev. Cov neeg siv khoom tuaj yeem pom cov rhawv ntawm cov khoom tso tawm thiab tag nrho cov txheej txheem ntawm lawv cov khoom yuav tau ntim thiab xa tawm los ntawm cov dej ntws.
Lub caij no, lwm lub tuam txhab xa khoom xws li Deppon, JD Logistics, Tuam Tshoj Post, thiab Yunda kuj tau mus rau hauv kev lag luam e-lag luam.
Txawm hais tias ntau lub tuam txhab tab tom sim nrog livestream e-lag luam, tsuas yog Tuam Tshoj Post tau tswj kom sawv tawm. Txij li thaum xyoo tas los, ntau ceg ntawm Tuam Tshoj Post tau koom nrog hauv kev lag luam e-lag luam nyob rau ntawm Douyin platform, muag cov khoom xws li kev zoo nkauj thiab cov khoom tu tawv nqaij, cov khoom ua liaj ua teb, thiab cov ntawv pov thawj kev coj noj coj ua thiab muaj tswv yim.
Raws li Chan Mama cov ntaub ntawv thaum lub sijhawm ntawd, Jinjiang Post yog qhov ua tau zoo tshaj plaws ntawm txhua chav Post livestream, nrog ze li 25 lab yuan hauv kev muag khoom hauv 30 hnub. Tam sim no, Jinjiang Post muaj 1.073 lab followers.
Piv nrog rau lwm lub tuam txhab xa khoom, Tuam Tshoj Post's livestream e-commerce kev siv zog tau ua tiav. Txawm li cas los xij, nyob rau hauv tag nrho livestream e-commerce ecosystem, Tuam Tshoj Post txoj kev cuam tshuam tseem me me, nrog rau txhua ceg ntawm cov neeg suav txij li kaum tawm txhiab mus rau ntau tshaj ib lab.
Nws yog qhov tseeb tias livestream e-lag luam, uas ntau lub tuam txhab xa khoom tau nqis peev hauv, tsis yooj yim rau tus tswv.
Txawm hais tias muaj kev cov nyom, kev lag luam e-lag luam livestream muaj txoj hauv kev loj hlob tshiab, raws li kev lag luam xa khoom thauj khoom ib txwm tau nkag mus rau theem kev sib tw hnyav, nrog rau kev ua tsov rog txuas ntxiv. Tshwj xeeb tshaj yog txij li thaum pib ntawm lub xyoo no, cov nyiaj tau los ntawm ib pob rau cov tuam txhab xa khoom tau poob qis, txwv lawv txoj kev loj hlob.
Qhov no tau yuam cov tuam txhab xa xov mus saib mus rau livestream e-lag luam los txhawb cov txiaj ntsig thiab nrhiav txoj hauv kev loj hlob tshiab.
Kev Ua Si thiab Kev Sib Tw
Yog li, vim li cas cov tuam txhab xa xov xaiv cov kev lag luam e-lag luam livestream raws li kev lag luam tshiab nce ntxiv?
Daim ntawv tshaj tawm "2022 Tuam Tshoj E-commerce Market Data Report" qhia tau hais tias kev lag luam e-lag luam livestream tau txog 3.5 trillion yuan nyob rau xyoo 2022, ib xyoos ib zaug nce ntawm 48.21%.
Raws li Dian Shubao cov ntaub ntawv, lub livestream e-commerce lag luam loj nyob rau hauv thawj ib nrab ntawm 2023 yog hais txog 1.9916 trillion yuan. Tag nrho cov lag luam loj rau livestream e-lag luam hauv 2023 yuav tsum ncav cuag 4.5657 trillion yuan, ib xyoos ib zaug nce ntawm 30.44%.
Qhov no qhia tau hais tias, yam tsawg kawg ntawm kev lag luam loj thiab kev loj hlob tiam sis, livestream e-lag luam txuas ntxiv loj hlob thiab tsim nyog tshawb nrhiav los ntawm cov tuam txhab xa khoom tab tom nrhiav kom ntes ib feem ntawm kev ua lag luam.
Txawm li cas los xij, livestream e-lag luam tau dhau los ua kev sib tw "dej hiav txwv liab", ua rau muaj kev sib tw rau cov tuam txhab xa khoom nkag mus rau hauv thaj chaw. Txhawm rau sib tw nrog cov koom haum livestreaming saum toj kawg nkaus thiab influencers, lawv yuav tsum tau nqis peev ntau.
Ua ntej, piv rau cov neeg muaj suab npe nrov, cov tuam txhab xa khoom tsis muaj kev lees paub ntawm cov neeg siv khoom. Courier tuam txhab uas muag, uas "tsis nkag siab hauv internet," tawm tsam los tsim kom muaj kev paub txog cov khoom lag luam thiab cov neeg siv khoom ntseeg siab, xav tau kev nqis peev ntau dua hauv kev khiav tsheb thiab raug.
Influencers uas muaj tsheb khiav ceev thiab pom tau sai sai tsim lawv cov duab hom. Piv txwv li, txij li thaum koom nrog Douyin xyoo tas los, Yu Minhong thiab Oriental Selection tau nrawm nrawm nrawm. Tam sim no, Oriental Selection's Douyin account muaj 30.883 lab followers, thiab txij li thaum koom nrog Taobao lub yim hli ntuj xyoo no, nws twb tau txais 2.752 lab followers.
Qhov thib ob, cov tuam txhab xa xov tsis muaj zog hauv thaj chaw xws li kev ua haujlwm nyob rau hauv, xaiv cov khoom, kev tswj kom zoo, thiab cov peev txheej cuam tshuam. Piv txwv li, txawm tias Tuam Tshoj Post tau tswj kom sawv tawm, nws tau ntsib teeb meem kev tswj xyuas zoo. Thaum Lub Kaum Ob Hlis Ntuj xyoo tas los, ib tus neeg siv khoom yws tias KN95 lub qhov ncauj qhov ntswg yuav los ntawm Tuam Tshoj Post chav livestream tsis yog raws li kev tshaj tawm.
Cov teeb meem no tuaj yeem cuam tshuam kev muag khoom hloov pauv ntawm cov tuam txhab xa khoom 'kev lag luam e-lag luam livestream.
Ntawm daim ntawv zoo, cov tuam txhab xa khoom tau txais txiaj ntsig zoo hauv kev xa khoom tuaj yeem yog qhov muag muag.
Courier tuam txhab uas muag feem ntau muaj kev sib txuas lus dav thiab muaj peev xwm logistics muaj zog. Piv txwv li, Tuam Tshoj Post muaj ze li ntawm 9,000 lub chaw sau thiab xa khoom, 54,000 lub chaw ua lag luam, 43,000 qhov kev pabcuam xa tuaj, thiab 420,000 qhov chaw pabcuam zoo sib koom ua haujlwm Youle Station, nrog 100% kev pabcuam hauv nroog.
Tsis tas li ntawd, livestreams tuav los ntawm couriers tuaj yeem muab cov kev pabcuam dav dav, pab cov tub lag luam muag khoom yam tsis tau them tus nqi siab lossis cov nyiaj them poob haujlwm, nyiam cov neeg lag luam ntau dua. Cov tub lag luam txaus siab tso cai rau cov tuam txhab xa khoom tshem tawm cov khoom seem ntawm tus nqi qis, muab cov neeg xa khoom nrog qhov zoo dua hauv kev muag khoom qis.
Hauv cov ntsiab lus, cov tuam txhab xa khoom xa mus rau hauv kev lag luam e-lag luam tau ntsib ob qho tib si hauv kev thiab cov teeb meem. Seb courier livestreams tuaj yeem ua tiav qhov loj dua tseem yuav pom.
Tsom ntsoov rau cov khoom tshiab thiab kev ua liaj ua teb
Saib ntawm cov khoom tshwj xeeb hauv cov tuam txhab xa xov 'livestreams, cov khoom tshiab thiab kev ua liaj ua teb yog lawv qhov tseem ceeb.
SF Express, piv txwv li, feem ntau muag cov khoom tshiab raws caij nyoog hauv nws cov kwj dej. Thaum lub sijhawm sib tham nyob rau lub Xya Hli 28 xyoo no, SF Express tau muag cov khoom xws li Sunshine Rose Grapes los ntawm Sichuan, tshiab walnuts los ntawm Daliangshan, Red Heart Kiwi los ntawm Pujiang, thiab txiv duaj paj plums los ntawm Hanyuan.
Thaum Lub Yim Hli, ZTO Cloud tau koom tes nrog ntau lub tuam txhab los tsim kev sib koom ua lag luam. ZTO Cloud Warehouse Technology lub hom phiaj txhawm rau txhim kho kev xa khoom xa khoom xa tuaj hauv Yunnan, tsom mus rau cov khoom lag luam ua liaj ua teb thiab kev lag luam, kev ua haujlwm sib sib zog nqus, ntse warehousing, thiab txias saw logistics, tsis tu ncua txhawb kev nce mus los ntawm cov khoom ua liaj ua teb hauv zos xws li avocados.
Thaum lub sijhawm xyoo no "919 E-commerce Festival," Tuam Tshoj Post lub livestream hosts thoob plaws lub teb chaws nquag txhawb cov khoom ua liaj ua teb. Tsis tas li ntawd, Tuam Tshoj Post tau tshaj tawm "Postal Aid for Farmers - Ten Thousand Livestreams" phiaj los nqis tes, tsim cov khoom lag luam livestream feem ntau raws li cov khoom ua liaj ua teb los ntawm cov hauv paus hauv zos.
Lub caij no, JD Group tau koom tes nrog Dengzhou los muab kev pabcuam kev lag luam e-lag luam thiab cov xwm txheej nyob. Cov tub lag luam uas tsis muaj JD lub khw tuaj yeem siv JD Farm cov kev pabcuam e-lag luam los muag cov khoom hauv "JD Farm Flagship Store," tswj los ntawm JD Farm pab pawg ua haujlwm hauv khw.
Raws li JD Logistics cov ntaub ntawv, tus naj npawb ntawm kev txiav txim siab rau cov khoom ua liaj ua teb ua tiav los ntawm JD Express hauv thawj ib nrab ntawm lub xyoo no tau nce li ntawm 80% xyoo-rau-xyoo.
Hauv kev lag luam e-lag luam muaj kev sib tw heev, cov tuam txhab xa khoom uas tsom mus rau cov khoom lag luam ua liaj ua teb tuaj yeem siv lawv qhov zoo thiab cov peev txheej hauv cov khoom tshiab thiab kev ua liaj ua teb los tsim kom muaj kev sib tw sib txawv.
Ntxiv mus, cov khoom tshiab thiab kev ua liaj ua teb muaj logistics siab thiab kev thauj mus los poob. Los ntawm kev muag cov khoom ncaj qha los ntawm lawv tus kheej livestreams, cov tuam txhab xa khoom tuaj yeem ua kom luv luv ntawm cov khoom muag, txo tus nqi poob, thiab zoo dua siv lawv lub zog hauv kev xa khoom. Qhov no kuj pab cov neeg ua liaj ua teb nthuav lawv txoj kev muag khoom, pab txhawb kev txhawb nqa nyob deb nroog.
Kev lag luam e-lag luam thiab cov kev pabcuam xa khoom muaj kev sib cuam tshuam zoo. Raws li cov tuam txhab xa xov txuas ntxiv txhim kho kev tsim kho vaj tse thiab cov kev pabcuam ntawm lawv cov lag luam e-lag luam livestream, ob qho tib si kev lag luam yuav muaj kev sib koom ua ke.
Post lub sij hawm: Lub Xya hli ntuj-29-2024